Hans Moe
客户总监 at Publicis Kitchen
Oslo, 挪威
标题The Trashed Exhibition
广告公司
广告战役 The Trashed Exhibition
广告主 Natural History Museum
品牌 Norwegian Society for the Conservation of Nature
Posted11月 2018
行业领域 机构/公益组织/非盈利组织
剧情简介 Plastic pollution is one of the biggest environmental problems in the world today. We all know plastic doesn't belong in nature, yet we find it everywhere. To make a better future we need to educate the next generation. But we wanted to find just the right place to display the problem.Over 100.000 children visit the Natural History Museum in Oslo each year to see the harmonious interaction of animals and Norwegian nature.The dioramas have not been touched since 1970 so we decided to update the exhibition. With help from The Norwegian Society for the Conservation of Nature, we picked real plastic litter and trashed the exhibition.This way we could show the children the impact plastic has on nature and wildlife and making it impossible to ignore the problem. We also gave them an activity booklet to take home.Hopefully this way our future will be in better hands.Because plastic is not really the problem people are.The exhibition lasted for six months and had over 50.000 visitors.
媒体类别 影视
创意总监
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文案
Graphic Designer
客户经理
客户总监

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