Art Buyer
at
Chita Films
| 标题 | Sleeping Beer |
| 广告公司 | Ogilvy Peru |
| 广告战役 | Sleeping Beer |
| 广告主 | Backus SABMiller |
| 品牌 | Backus Ice |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | Brand brewery Backus Ice , launched its latest campaign called "Sleeping Beer", a beer packaging that becomes a sleeping bag for the beach. Backus Ice, cares about the comfort of their consumers, as most young people who go to clubs and parties end up closing the night on the beach. Thinking about the activities of young consumers with brand agency Ogilvy & Mather Global Peru Peru and Geometry launched the Sleeping Beer, a package that turns into a sleeping bag for the beach. Sleeping Beer comes as a package of six pack of beers Backus Ice, that by taking the cans becomes a sleeping bag for the beach. This product is made of a lightweight material and easy to use. This special edition apart from being a sleeping bag, also keeps iced beer and body heat. |
| 媒体类别 | 平面 |
| 执行创意总监 | Andrés Astorquiza |
| 文案 | Xavier Lagos |
| 美术指导 | Andrés Villalobos |
| 美术指导 | Marlon Valencia |
| Chief Executive Officer (CEO) | Oscar Vidaurreta |
| 客户总监 | Santiago Cortes |
| 客户主管 | Andrea Luque |
| Art Buyer | Kenny Montoya |
| 摄影师 | René Funk |
| 制片 | Renzo Mena |
| 制作公司 | No Problem Films |
| Agency | Geometry Global |