| 标题 | ASICS' Foot Type Test AD |
| 广告公司 | NEOGAMA |
| 广告战役 | Foot Type Test AD |
| 广告主 | ASICS Corporation |
| 品牌 | Asics |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 男女鞋 |
| 广告口号 | ASICS creates a thermochromic print ad that allows you to do your Foot Type test on it. |
| 剧情简介 | Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly). The ASICS' FOOT TYPE TEST AD can be seen on the cover of latest editions of the Runners and Women's Health magazines. |
| 媒体类别 | Magazine Custom Publishing |
| 长度 | |
| 创意总监 | Márcio Ribas |
| 创意总监 | Fábio Mozeli |
| 创意团队 | Gabriel Marcondes |
| 创意团队 | Sávio Hatherly |
| 创意团队 | Pedro Rosas |
| 创意团队 | José |
| 创意团队 | Pedro Bortolini |
| 创意团队 | Michel Morem |
| Attendance | Guilherme Nogueira |
| Attendance | Renato Miguez |
| Attendance | João Castro |
| Attendance | Oleg Loretto |
| 客户企划 | Maju Strasburg |
| 媒介总监 | Luiz Gini |
| 媒介总监 | Giuliana |
| 媒介总监 | Chekin |
| 媒介总监 | Cibele Perandin |
| 媒介总监 | Karem Pugliesi |
| Production Management | Mariah Bayeux |
| RTVC | Paula Alimonda |
| Art Buyer | Vanessa Raad |
| Art Buyer | Felipe Moro |
| Publisher | Roger Pereira |
| Publisher | Lucas Souza |
| 动作设计 | Marcos Thuki |
| 制作公司制片 | Ritmo Visual Filmes |
| 导演 | Pedro |
| 电影 | Marco Lomiler |
| 执行制片 | Patrick Caracas |
| 制作公司制片 | Mayra Donatelli |
| Camera Assistant | Yilan Carvalho |
| Colorist | Luca Leocádio |
| 制作公司制片 | Edu Luke |
| 音效 | Juliana Cruz |
| Production support | Bandits |
| Graphic Production | Graphic Production House |
| 广告经理 | Mauricio Busin |
| 广告经理 | Thaise Oliveira |