Marie Salce
联合美术指导 at BETC Paris
Pantin, 法国
标题Rebuild the World
广告公司
广告战役 Rebuild The World
广告主 LEGO
品牌 Lego
Posted12月 2020
行业领域 文化、休闲及体育
剧情简介 According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego.
媒体类别 案例研究
制作公司
创意总监
创意总监
联合美术指导
Music Creative Director
战略企划
客户企划
Traffic Director
Music Negotiator
Creative Producer
导演
摄影指导
布景设计师

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