标题 | CanonLife Redefine Thai Alphabet |
广告公司 | Rabbit's Tale Co.,Ltd |
广告战役 | CanonLife Redefine Thai Alphabet |
广告主 | Canon Inc. |
品牌 | Canon |
首次发布日期 | 2016 / 10 |
行业领域 | 家用电器和视听产品 |
剧情简介 | Redefining Thai education at its origin with the power of photography. Thai Alphabets is the first lesson, the first step of Thai education. Through the power of photography, Canon thinks there is a way we can create more inspiring experience for Thai students by modifying the original format of the current Thai alphabet book. We launched ’Canon Life Redefine: Thai Alphabet’ as a photo contest that turns our online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet pictures. From 8,653 photos sent from 6,253 photographers, we were able to produce a new set of learning tools for students in over 400 schools around Thailand. Our meaningful purpose reaches over millions of impressions through social media sharing. The campaign successfully brought the power of photography to ignite the redefinition of Thai education. |
媒体类别 | 电视 |
长度 | |
执行创意总监 | Noranit Yasopa |
创意总监 | Papop Chaowanapreecha |
文案 | Nalin Viroonhatham |
美术指导 | Valunch Charoensombut-Amorn |
客户总监 | Kathleen Wongsaenganan |
客户主管 | Natthawut Chartpatthomrak |
战略企划总监 | Saroj Laohasiri |
广告公司制片 | Potrawee Wichien |
广告公司制片 | Arthitaya Kitiwattanakorn |
Associate Account Manager | Nat Luevarapong |
Digital Planner | Kook Khampain |
Digital Planner | Sayomphu Pongmai |
设计师 | Sibb Sattakhunchutipas |
Senior Graphic Designer | Chakrit Boonjaroen |
Graphic Designer | Saratoon Chanvichit |
Graphic Designer | Nattawat Mongkol-Adisai |
Production Assistant | Worarat Kaewkhow |
制作经理 | Mittraphorn Phongsaroj |
制作经理 | Vananan Whangpuam |
制作公司 | Meour |
导演 | Teewin Varapaskul |
电影 | Setthawut Samathimongkol |
Gaffer | Apiwat Thongyoo |
制片 | Thanaphorn Phiansomphol |
Assistant Director | Pongsakorn Chomwong |
制作经理 | Parisoot Naraiprasit |
Assistant Producer | Worarat Kaewkhow |
制作经理 | Vananan Whangpuam |
剪辑师 | Tanat Suraboonkul |
后期制作 | Kanitha Samran |
Flame Artist | Chatpatt Ittipitchayawat |
Flame Artist | Lhin Koedliam |
Visual Effects Supervisor | Kem Suraphongchai |
CG Lead Artist | Yuttasak Jarupitak |
CG Lead Artist | Benz Piyawong |
画外音 | Taworn Phoonphongsa |
Vocalist | Arunya Banmai |
Vocalist | Kittiya Klajangpuch |
Vocalist | Suchada Boonmachoo |