Apiwat Thongyoo
Gaffer at Meour
标题CanonLife Redefine Thai Alphabet
广告公司
广告战役 CanonLife Redefine Thai Alphabet
广告主 Canon Inc.
品牌 Canon
首次发布日期 2016 / 10
行业领域 家用电器和视听产品
剧情简介 Redefining Thai education at its origin with the power of photography.

Thai Alphabets is the first lesson, the first step of Thai education. Through the power of photography, Canon thinks there is a way we can create more inspiring experience for Thai students by modifying the original format of the current Thai alphabet book.

We launched ’Canon Life Redefine: Thai Alphabet’ as a photo contest that turns our online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet pictures. From 8,653 photos sent from 6,253 photographers, we were able to produce a new set of learning tools for students in over 400 schools around Thailand. Our meaningful purpose reaches over millions of impressions through social media sharing. The campaign successfully brought the power of photography to ignite the redefinition of Thai education.
媒体类别 电视
长度
执行创意总监
创意总监
文案
美术指导
客户总监
客户主管
战略企划总监
广告公司制片
广告公司制片
Associate Account Manager
Digital Planner
Digital Planner
设计师
Senior Graphic Designer
Graphic Designer
Graphic Designer
Production Assistant
制作经理
制作经理
制作公司
导演
电影
Gaffer
制片
Assistant Director
制作经理
Assistant Producer
制作经理
剪辑师
后期制作
Flame Artist
Flame Artist
Visual Effects Supervisor
CG Lead Artist
CG Lead Artist
画外音
Vocalist
Vocalist
Vocalist

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started