| 标题 | The Great Reminder About Mother's Day |
| 广告公司 | Frontage Inc |
| 广告战役 | The Great Reminder About Mother's Day |
| 广告主 | SHINANO MAINICHI |
| 品牌 | SHINANO MAINICHI |
| Posted | 5月 2017 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | We thought that newspaper is the best media to remind people of important day. We selected mothers' day as research shows that only 27% of people remember it falls on the 2nd sunday of may. Moreover, although 70% of people think about giving flowers, most of the time when they get around to it, the day is past. (creative survey 2016) by reminding people of one of the most important day of the year, mothers' day and connect families together, we challenged to strengthen the engagement with its readers. We did 3 things on mothers' day. 1. We took the 140 year old newspaper title and replaced one character with similar one to change from “shinano every day newspaper” to “shinano mothers’ day newspaper”. 2. We filled the pages of newspaper with over 8,000 carnations. 3. We printed a very special carnation. When a reader takes a picture with a smart phone, it comes alive. |
| 媒体类别 | 报纸 |
| 长度 | |
| 创意总监 | Shiro Ueshima |
| 文案 | Yuki Asai |
| 美术指导 | Akira Kano |
| 客户主管 | Naohiro Utsumi |
| 客户主管 | Masaharu Takedagawa |
| 广告公司制片 | Kyoko Ebe |
| Print Production Company | Dodo Design |
| 摄影师 | Takuo Itayama |
| 设计师 | Minoru Dodo |
| 设计师 | Ryohei Tanaka |
| Flower Artist | Sayaka Imaizumi |