Snickers - "Play Like Pelé"

BBDO Dublin

BBDO Dublin Dublin, 爱尔兰

5728

标题	Play Like Pelé
广告公司	BBDO Dublin
广告战役	Play Like Pelé
广告主	Mars, Inc.
品牌	Snickers
首次发布日期	2017 / 5
行业领域	巧克力
剧情简介	To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a football stadium to life in an animated tribute to the greatest footballer of all time. As Pelé walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch. Shot and animated by Piranha Bar, the entire stadium was rendered in CG and animated to allow for the designs. The stadium used for the shoot had entirely blue seats which were all changed to reflect the iconic Snickers branding colours – brown, white, red and blue.
媒体类别	电视
长度	30 seconds
市场	英国
创意总监	Colm O'Gaora
创意总监	Andy Clare
广告公司制片	Noël Byrne
制作公司	Piranha Bar
导演	Gavin Kelly
摄影指导	Tim Green
制片	Doireann de Buitléar
制片	Patrick Duguid
CG Lead	Sam Boyd
3D Modeler	Cormac Kelly
动画	Sam Boyd
Compositing	Gavin Hoffman
Compositing	Arron Ingles
动画	Mario Domingos