美术指导
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McCann Demand
| 标题 | Life in Neon |
| 广告公司 | McCann Demand |
| 广告战役 | Life in Neon |
| 广告主 | Hargreaves Lansdown |
| 品牌 | Hargreaves Lansdown |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 哲学 | Designed to be a visual metaphor for ‘switching your money on’, the warm and uplifting spot showcases a mixture of real and CGI neon visuals, representing the manifestations of Hargreaves Lansdown users and their dreams for a better financial future coming to life. The visual manifestations range from a new house extension, a child’s university education, all the way to the safari of a lifetime. Each of these moments play out to the track ‘Color Decay’ by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey. |
| 媒体类别 | 互动 |
| 长度 | |
| 剪辑公司 | Tenthree |
| Senior Account Director | Owain Cowx |
| Creative | Alex Smith |
| 美术指导 | Fred Corazza |
| 创意总监 | Ciara O’Meara |
| Production Director | Charlotte Hopkins |
| 广告公司制片 | Sam Debock |
| 制作公司 | Untold Studios |
| 导演 | Diarmid |
| 摄影指导 | Matias Penachino |
| EP / Producer | Josh Davies |
| 制作经理 | Michael Choudhury |
| Production Assistant | Tia Varnnard |
| 剪辑师 | Brendan Jenkins |
| VFX Company | Untold Studios |
| VFX Executive Producer | Tom Igglsedon |
| VFX Producer | Ella Glazer |
| VFX Supervisor | Amir Bazazi |
| 着色 | Black Kite Studios |
| Colorist | Tom Mangham |
More Work
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- 品牌:
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- 广告公司:
- McCann Demand
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- 品牌:
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- 广告公司:
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