| 标题 | Potatoes |
| 广告公司 | Grey Brasil |
| 广告战役 | Potatoes |
| 广告主 | Volvo |
| 品牌 | Volvo |
| 首次发布日期 | 2020 / 12 |
| 行业领域 | 轿车 |
| 剧情简介 | The film is about a little girl unveiling the magic of electrification. With all her curiosity, she explores potatoes as a source of energy to create her own toys and devices. |
| 哲学 | Electrification is a far-reaching concept going beyond products, and it is part of Volvo Car Brasil’s DNA. The environment is a key concern for the brand, which is committed to making only hybrid and electric vehicles over the next years. To celebrate this landmark moment for the country and widely spread the idea of electrification, the brand launches the film “Potatoes”, its first a 100% Brazilian campaign. The film is about a little girl unveiling the magic of electrification. With all her curiosity, she explores potatoes as a source of energy to create her own toys and devices. A Grey Brasil’s creation, the movie “Potatoes” highlights Volvo Car’s commitment to producing only hybrid and electric vehicles as of 2021. The campaign on air until December, will be nationally broadcasted both on paid TV and online, with 60, 30 and-15-second ads. Electrification has a strategic role within the brand’s journey. By the ends of this year, Volvo will have installed about 700 free electric vehicle charging stations throughout Brazil. These stations will be integrated with Waze and Google Maps and compatible with any car brand or models. Volvo has recently launched its first free parking lot for electric and hybrid cars, and all of its dealerships offer Volvo Wallbox, a home charging station for anyone interested in easily installing this system at their houses or work premises. |
| 媒体类别 | 电视 |
| 长度 | |
| Chief Executive Officer (CEO) | Luciana Rodrigues |
| 首席创意官 | Max Geraldo |
| Managing Director | Maria Pirajá |
| 执行创意总监 | Rodrigo Tortima |
| 创意总监 | Rafael de Miranda |
| 创意团队 | André Prestes |
| 创意团队 | Gustavo Zordan |
| 客户经理 | Fernanda Reis |
| Planning Team | Mariana Pagano |
| Planning Team | Danilo Ueno |
| 项目经理 | Larissa Moreno |
| 广告经理 | Rafael Ugo |
| 广告经理 | Viviane Gonçalves |
| 广告经理 | Felipe Yagi |
| 广告经理 | Tatiane Faria |
| 美术指导 | Ricardo Magozo |
| 美术指导 | Rodrigo Giammarino |
| 美术指导 | Fabio Reitzfeld |
| 美术指导 | Carol Ferreira |
| 美术指导 | Stephanie Modesto |
| 制作公司 | REBOLUCION BR |
| 导演 | Carolina Markowicz |
| 摄影指导 | Juliano Lopes |
| 美术指导 | Marines Mencio |
| Assistant Director | Renata Racy |
| 2nd Assistant Director and Unit | Bianca Bennecke |
| Finishing Coordinator | Cristiane Caffaro |
| Finishing Coordinator | Driano Torres |
| Color Grade Company | Bleach |
| 后期制作 | Warriors VFX |
| 剪辑师 | Daniela Guimarães |
| 执行制片 | Ciro Cesar Silva |
| Line Producer | Alexandre Mancen |
| 客户经理 | Fernanda Costa |
| 制片 | Paula Soares |
| 音效制作 | Quiet City Music + Sound |
| Musical Direction and Composition | Chris Jordão |
| Musical Direction and Composition | Darren Solomon |
| Sound Designer | Andre Melges |
| Sound Designer | Marcos Moretto |
| 客户经理 | Xanna D’aguiar |
| 客户经理 | Karina Vadasz |
| 客户经理 | Ivis Silva |
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