| 标题 | LASER OR L’ORÉAL |
| 广告公司 | McCann Melbourne |
| 广告战役 | LASER OR L’ORÉAL |
| 广告主 | L'Oréal |
| 品牌 | Revitalift Laser X3 |
| 首次发布日期 | 2017 |
| 行业领域 | 化妆品、美容产品及香水 |
| 哲学 | Australians spend more per capita on cosmetic surgery than any country in the world. We set out to prove that there is an alternative to painful, invasive cosmetic procedures – L'Oréal Paris Revitalift Laser X3. A side by side comparison, on the same woman’s face, to test the effectiveness of a laser skin procedure, versus L’Oréal’s new Revitalift range. Over a four week period, Australia watched as one brave woman had laser skin re-surfacing on one side of her face while using the Revitalift X3 product range on the other. After four weeks, the campaign showed the undeniable truth – Revitalift was cheaper, non-painful and as effective. Results -33% increase in market share -Highest ever sales of Revitalift |
| 媒体类别 | 电视 |
| 长度 | |
| Managing Director | Anita Deutsch-burley |
| National Chief Creative Officer | Patrick Baron |
| 执行创意总监 | Nicole Mandile |
| 执行创意总监 | Matthew Lawson |
| 创意总监 | Andy Jones |
| 文案 | Chesney Payet |
| 美术指导 | Corey Thorn |
| Brand Manager | Juliet Connell |
| 客户总监 | Brittany Coickes |
| 客户经理 | Sarah Robertson |
| 客户主管 | Maddison Cinque |
| 战略企划 | Chamari Kariyakaranage |
| Marketing Communication Director | Lauren Crawley |
| Marketing Communication Manager | Tim Plant |
| 广告公司制片 | Victoria Conners |
| Film Production Company | Masses Collective, Sydney |
| 导演 | Matt Dempsey |
| Cinematographer | Campbell Brown |
| Gaffer | Bathan Grant |
| Sound Recordist | Michael Barrett |
| Post-production Company | Mccann, Melbourne |
| 剪辑师 | Oliver Knocker |
| Post Producer | Victoria Conners |
| Sound Production Company | Flagstaff Studios, Melbourne |
| Sound Designer | Stevo Williams |
| Sound Studio Producer | Brodie Flint |
| 摄影师 | Chris Mohen |
| Retoucher | Ross Goddard |
| 设计师 | Dave Budd |
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- 品牌:
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- 广告公司:
- R/GA
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- 品牌:
- MIFF
- 广告公司:
- McCann Melbourne