标题 | Honda. Great Journey. (Case Film) |
广告公司 | Dentsu Inc. |
广告战役 | Honda. Great Journey. |
广告主 | Honda Motor Co., Ltd. |
品牌 | Honda |
首次发布日期 | 2016 / 4 |
行业领域 | 汽车 |
剧情简介 | ‘Honda. Great Journey.’ showcases how autonomous driving could take us across the world. Map Project Office and Mori Inc. were commissioned by Honda to create seven concept vehicles suitable for a journey from Africa to Latin America, travelling over 36,000 km from Nairobi, Kenya to Manaus, Brazil through desert, mountains, snow and water. This project presents Honda’s future vision for autonomous driving technology in a context which has not previously been explored: Until now, discussions about autonomous driving have referred to safety or efficiency, but Honda wanted to show how this exciting new technology can enhance 'the joy of mobility’. |
媒体类别 | 海报 |
长度 | |
更多信息 | www.hondagreatjourney.com |
创意总监 | Morihiro Harano |
文案 | Haruko Tsutsui |
文案 | Scott Lehman |
美术指导 | Yoshihiro Yagi |
设计师 | Anna Saito |
设计师 | Satoshi Kohno |
设计师 | Naomi Okamura |
广告公司制片 | Misato Tachibana |
制作公司 | Map Project Office |
导演 | Petr Krejčí |
Creative Producer | Shelley Lee Davies |
动画 | Chris Ullens |
动画 | Alistair Concur |
Set Fabricator | Finn Magee |
Set Fabricator | Charlie Humble-Thomas |
Set Fabricator | Freddie Simmonds |
Set Fabricator | Matteo Fogale |
Set Fabricator | Laetitia De Allegri |
Set Fabricator | Rami Santala |
剪辑师 | Nico Argast |
特效 | Ogle Models |
Design Director | Jonathan Marshall |
Concept Designer | Scott Barwick |
Concept Designer | Will Howe |
Concept Designer | Jacky Chung |
Concept Designer | Paul Wolfson |
Concept Designer | Satoshi Isono |
Concept Designer | Sasha Leong |
Print Production Company | Creative Power Unit |
设计师 | Daisuke Hatakeyama |
设计师 | Taiji Kimura |
Print Producer | Shinya Tamura |