| 标题 | Motorbike |
| 广告公司 | Hakuhodo |
| 广告战役 | Motorbike |
| 广告主 | Amazon |
| 品牌 | Amazon Prime |
| Posted | 4月 2018 |
| 行业领域 | 在线零售、网上商店 |
| 剧情简介 | Entry Summary Ageing society has become one of the biggest social problems for Japan today. Many elders who live alone are isolated from society. This TVC was aired to raise awareness towards a slightly forgotten national holiday, “Respect for the Aged Day”. We hoped that this will give the audience a chance to think about the elderly in their family and to take action to show that they care. Brief Explanation Being told by his mother, a young man reluctantly visits his grandmother’s house in the countryside by motorbike. It has been quite a while since he visited, she lives alone and looks very frail. Grandmother rejoices meeting her grandson, but he does not know how to react. He finds an old motorbike covered in dust in the barn shed. He picks up a photo displayed in a room. There he sees his grandmother and grandfather in their younger days standing in front of a motorbike surrounded by canola flowers. The young man has a good idea, and purchases something on Amazon. The next day, his package is delivered... Scene changes to a beautiful canola field, grandmother and young man are riding motorbike together, with smiles on their faces. He had bought a helmet for his grandmother. She closes her eyes in bliss, as if she reminisces her younger days. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Creative Director | Setsuko Habaki |
| Account Director | Norihito Matsubara |
| Account Executive | Daiji Inaba |
| 客户主管 | Tomoyo Yanase |
| Planner | Satoru Iki |
| Producer | Nozomu Fukuda |
| Producer | Shota Kawaguchi |
| Production Manager | Taisuke Konaka |
| Director | Hiroki Ono |
| Director Of Photography | Tetsuya Kondo |
| Lighting Tecnician | Satoshi Mizoguchi |
| Art Director | Ayako Hanasaki |
| Stylist | Chika Yokote |
| Hair | Keiko Kazama |
| Sound Engineer | Yuji Murakami |
| Editor | Norihiko Maeda |
| 剪辑师 | Yohei Takagi |
| 创意总监 | Setsuko Habaki |
| 美术指导 | Takahiro Nagai |
| 客户总监 | Norihito Matsubara |
| 客户主管 | Daiji Inaba |
| 客户主管 | Tomoyo Yanase |
| 制片 | Shota Kawaguchi |
| 制作经理 | Taisuke Konaka |
| 导演 | Hiroki Ono |
| 摄影指导 | Tetsuya Kondo |
| 灯光主管/照明 | Satoshi Mizoguchi |
| 美术指导 | Ayako Hanasaki |
| Wardrobe / Stylist | Chika Yokote |
| Hair | Keiko Kazama |
| Sound Engineer | Yuji Murakami |
| Music Creative Director | Nick Wood |
| 制片 | Nick Wood |
| 音乐作曲家 | Syn Collective |
| 剪辑师 | Norihiko Maeda |
| 剪辑师 | Yohei Takagi |
| 制片 | Nozomu Fukuda |
| Creative Director | Setsuko Habaki |
| Art Director | Takahiro Nagai |
| Account Director | Norihito Matsubara |
| Account Executive | Daiji Inaba |
| Account Executive | Tomoyo Yanase |
| Producer | Shota Kawaguchi |
| Production Manager | Taisuke Konaka |
| Director | Hiroki Ono |
| Director of Photography | Tetsuya Kondo |
| Lighting Technician | Satoshi Mizoguchi |
| Art Director | Ayako Hanasaki |
| Stylist | Chika Yokote |
| Hair | Keiko Kazama |
| Sound Engineer | Yuji Murakami |
| Music Creative / Producer | Nick Wood |
| Music Composer | Syn Collective |
| Editor | Norihiko Maeda |
| Editor | Yohei Takagi |
| Producer | Nozomu Fukuda |
| Entrant Company | HAKUHODO INC. |
| Idea Creation | HAKUHODO INC. |
| Production | HAKUHODO INC. |
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- 广告公司:
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- 广告公司:
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