标题 | What We Do Next - This Generation |
广告公司 | Saatchi & Saatchi |
广告战役 | What We Do Next |
广告主 | Deutsche Telekom AG |
品牌 | Deutsche Telekom |
首次发布日期 | 2020 / 8 |
行业领域 | 电信服务 |
剧情简介 | The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security. |
媒体类别 | 互动 |
长度 | |
市场 | 美国, 波兰 |
Soundtrack | ‘When the party’s over’ by Billie Eilish & Finneas Baird O'Connell |
音效制作 | Factory Studios |
Chief Brand Officer | Ulrich Klenke |
Vice President (VP) | Wolfgang Kampbartold |
广告经理 | Ayten Pekerman |
广告经理 | Maren Ruddat |
广告经理 | Daniel Jaeger |
广告经理 | Ralf Luelsdorf |
广告经理 | Kathleen Karrer |
Global Chief Creative Officer | Kate Stanners |
首席创意官 | Guillermo Vega |
执行创意总监 | Franki Goodwin |
执行创意总监 | William John |
文案 | Mia Silverman |
文案 | Francesco Grandi |
美术指导 | Mia Silverman |
Creative Producer | Nayab Malik |
广告公司制片 | Jodie Sibson |
广告公司制片 | Ally Dean |
Head Of Planning | Sam Wise |
Planning Partner | Mathieu Abet |
Senior Planner | Laura Pugh |
Client Services Director | Clare Shaw |
Business Leader | Anne Schlicht |
客户总监 | Terri Turner |
客户经理 | Cali Fish |
Design Lead | Talveer Uppal |
设计师 | Nicholas Pires |
摄影师 | Vincent Haycock |
制作公司 | Somesuch |
制片 | Elly Camisa |
执行制片 | Tash Tan |
PM | Max Harrison |
Costume | Larissa Bechtold |
Production Service Company | Somesuch LA |
Line Producer | Youree Henley |
制作设计师 | Chris Jones |
Production Service Company | Papaya Films |
Line Producer | Marta Spychalska |
制作设计师 | Paulina Szpila |
导演 | Vincent Haycock |
摄影指导 | Mátyás Erdély |
Sound Designer | Dan Beckwith |
后期制作 | ETC |
Post-production Producer | Jon Purton |
Colorist | Luke Morrison |
后期制作 | Prodigious UK |
Post-production Producer | Libby Orrett |
剪辑师 | Ben Matthews |
音效 | Michael Powell |
Talent Management | Thorsten König |
Talent Management | Miracle Music |
Talent/Actors | Billie Eilish |
Talent Manager | Danny Rukasin |
Talent Manager | Laura Ramsay |
Talent Manager | Brandon Goodman |
Talent Creative Direction | Michelle An |
Talent Creative Direction | Chelsea Dodson |
Hair | Tammy Yi |
Make-Up Artist | Rob Rumsey |
Wardrobe Stylist | Samantha Burkhart |
Stylist Assistant | Damien Lloyd Regalado |
Influencer Management | Pulse Advertising |
Campaign Manager | Daniela Kühr |
客户经理 | Julia Ulatowska |
Senior Key Account Manager | Natalia Marcinkowska |
Campaign Manager | Rona Schulz |
Senior Key Account Manager | Geraldine Ladewig |
PR Agency | Proud Robinson + Partners |
PR Business Director | Lucy Boyd |
PR Account Manager | Lara Mcwilliam |
PR Senior Account Manager | Joe Connolly |
PR Junior Strategist | Rebecca Ritchie |
PR Account Executive | Cynthia Gilbert |