Martina Hejdová
COO at McCann Prague
Praha, 捷克共和国
标题Hortense
广告公司
广告战役 A mark on history
广告主 Al-Namura
品牌 Bornier
首次发布日期 2017 / 3
行业领域 蛋黄酱,番茄酱,芥末
广告口号 Since 1816
剧情简介 A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of the campaign.

We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. 

Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs until now.
哲学 Show famous epicurean characters with their clothes stained by our product as a proof of a proud enjoyment heritage.
媒体类别 海报
市场 捷克共和国
首席创意官
集团创意总监
Associate Group Creative Director
Chief Operating Officer (COO)
DTP
Art Buyer

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