标题 | Keep Walking Colombia |
广告公司 | Virtue |
广告战役 | Keep Walking Colombia |
广告主 | Diageo |
品牌 | Johnnie Walker |
首次发布日期 | 2016 / 7 |
行业领域 | 烈酒,加烈葡萄酒 |
剧情简介 | The Colombian civil war provides the dramatic backdrop for Diageo's stirring film illustrating Johnnie Walker's famous "Keep Walking" tag in a dramatic real-world scenario. Created in partnership with Bogota's Museum of Modern Art (MAMBO) and American Photographer/Artist Spencer Tunick, the film showcases 6,000 Colombians stripping down and walking hand-in-hand in an effort to work toward unity, despite undergoing the strife of a decades-long civil war. The video opens with Wilson Barreto, a former Colombian policeman who recalls being blinded in Bogota at the age of 19 during a bomb attack by FARC (Revolutionary Armed Forces of Colombia). But we later see him laughing alongside his friend Luis, a former FARC combatant who turned out to be involved in the attack that had hurt Barreto. The film goes on to depict others from both sides of the war yet living in harmony, including civilian victim Pilar Navarrete, former army officer Pablo Emilio Moncayo, ex-right wing paramilitary activist Ederlidia Garizao and former FARC combatant Maria Esperanza Sierra. Their stories set the stage for Mr. Tunick's latest artistic endeavour and his largest in six years. Known for his photographs involving masses of unclothed individuals in various environments, he asked 6,000 Colombians to lay themselves bare to showcase their desire to move forward as a unified nation. |
媒体类别 | 电视 |
长度 | |
市场 | 哥伦比亚 |
Concept | Semana Colombia |
创意总监 | Perre van den Brink |
创意团队 | Dimitri Hekimian |
电影 | Boas Van Milligen Bielke |
Strategist | Rens Verweij |
Head of Production | Lea Fels |
广告公司制片 | Koen Barnhard |
广告公司制片 | Nanneke Landman |
制作公司 | Vice |
制作公司 | Monarca |
制作公司 | Catapulta |
导演 | Sam de Jong |
摄影指导 | Boas van Milligen Bielke |
后期制作 | Jemima van der Tholen |
剪辑师 | Brian Ent |
剪辑师 | Rik Sluijk |
Sound Designer | Jaap Sijben |
客户总监 | Frederic Point |
客户总监 | Jenny Leppard |
项目经理 | Martha Kenny |
广告经理 | Daniel Leahy |