| 标题 | Volvo – Lifesaver |
| Brief | We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines. |
| 广告公司 | Ogilvy Social.Lab Netherlands |
| 广告战役 | Volvo – Lifesaver |
| 广告主 | Volvo |
| 品牌 | Volvo |
| 首次发布日期 | 2019 / 11 |
| 行业领域 | 轿车 |
| 剧情简介 | With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival. |
| 媒体类别 | Digital Installation |
| 长度 | |
| 制作公司 | Smarthouse Films |
| 执行创意总监 | Tolga Buyukdoganay |
| 执行创意总监 | Michael Jansen |
| 创意团队 | Rens Quirijnen |
| 创意团队 | Stephan Gonnissen |
| 创意总监 | Gijs Sluijters |
| 创意总监 | Joris Tol |
| Design Lead | Paul Duijser |