标题 | Inklusion |
广告公司 | J. Walter Thompson Dubai |
广告战役 | Inklusion |
广告主 | LBCI |
品牌 | LBCI |
首次发布日期 | 2016 / 11 |
行业领域 | 电视、广播节目与电视台、电台 |
剧情简介 | The film starts with several old veterans telling their story, how the war started and how they reacted to it, firstly. Then speak about how their dreams and ambitions were destroyed. After that, it shows the tattoo artist covering up their old militia tattoos.At the end it shows the new tattoos on the veterans' chest with the Inklusion logo. We reached NGO's related with the civil war and provide life support for the veterans, and asked around about old veterans who would be able to talk about their ordeal and experience, and be able to express what they went through. We put printed-ad posts in the main Lebanese big publications, as we were scouting for the eligible old militia veterans. We managed to achieve two old veterans from the catholic side, from different militia groups, ad one from the Muslim group. A lot of people wanted to contribute and talk about their experience, but they were scared to share and let out the information, to the point that one our interviewees asked to keep his face hidden. |
媒体类别 | 电视 |
长度 | |
创意总监 | Miguel Dianda |
创意总监 | Tomas Lavagno |
执行创意总监 | Marco Bezerra |
Head of Production | Heather McDonald |
项目经理 | Maria Jose Suarez Viacava |
美术指导 | Max Elbo |
Regional Creative Director | Nicolas Geahchan |
美术指导 | Alaa Ghazzi |
Head of PR | Suzanne Talhouk |
Director of Public Relations | Lamis Kontar |
广告公司制片 | Gilbert Nahas |
制作公司 | City Films |
客户经理 | Nadia Nahhas |
导演 | Marc Hadife |