标题 | Monsters |
广告公司 | Amélie Company |
广告战役 | Teach Me How To GDL |
广告主 | The Colorado Department of Transportation |
品牌 | CDOT |
首次发布日期 | 2018 / 12 |
行业领域 | 政府信息与服务 |
剧情简介 | The Colorado Department of Transportation implemented the Graduated Driver Licensing (GDL) laws in 1999 to help teens develop important driving skills. These laws include steps required to obtain a driver’s license, in addition to adhering to driving restrictions enforced during teens’ first years of having a license. Amélie worked with CDOT to gain teens’ interest in learning about and obeying these rules of the road. This social media campaign utilized Snapchat, Facebook, and Instagram to drive viewers to the CDOT Teen GDL landing page, where they could learn about the GDL laws. To drive even more traffic 1,500 posters were distributed to CDOT partners, Colorado high schools, and local driving schools. Page visitors could view a short vignette series called, “Teach Me How to GDL.” Each short video illustrated a driving tip ranging from not using a cell phone while driving, to the number of passengers teens are allowed in their cars. To date, the campaign has received over 56 million earned media impressions. |
媒体类别 | 社交媒体 |
长度 | |
执行创意总监 | Brian Friedrich |
创意总监 | Eric Hines |
联合创意总监 | Jesse Alkire |
Senior Copywriter | Cecil Bozard |
设计师 | Daniel Alfonzo |
Heather Popenhagen | |
制作设计师 | Mark Lewis |
制作设计师 | Courtney Fane |
客户主管 | Kaitlin Tabar |
客户主管 | Kristen Barnhill |
Public Relations Account Supervisor | Megan Tobias |