| 标题 | Witch |
| 广告公司 | JOAN London |
| 广告战役 | Modern Witch Trials |
| 广告主 | The Cybersmile Foundation |
| 品牌 | The Cybersmile Foundation |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 人权 |
| 剧情简介 | JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s Eliza McNitt, aims to raise awareness of online harassment and spark a conversation about finding kinder ways to address problematic behaviour online. Drawing parallels with the Salem Witch Trials, which began 332 years ago this month, the film concludes with the central message that "Mob Justice Isn’t New. It Just Got a Tech Upgrade”, directing people to The Cybersmile Foundation website for information on how to engage more productively online. Born out of the rise of cancel culture, the campaign builds on the idea that cyberbullying and social media retribution are becoming more widespread, both for celebrities and those who are not in the public eye. It stresses how online harassment can affect anyone with a social media presence and that it is critical to not only highlight this increasingly prevalent issue but also start the dialogue about how we can build a more compassionate digital community. |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Kirsty Hathaway |
| 文案 | Fiona White |
| 美术指导 | Thomas Farrall |
| 制作公司 | Chromista, LA |
| 摄影指导 | Minka Farthing-Kohl |
| VFX Company | The Mill |
| 创意总监 | Matt Pascuzzi |
| 2D Lead | Yoon Bae |
| 美术指导 | Chet Hirsch |
| 设计师 | Adrian Navarro |
| 设计师 | Laura Nash |
| 设计师 | Amy Staropoli |
| 制片 | Sheila Lobo |
| 制片 | Zack Stimell |
| 执行制片 | Ted Robbins |
| 执行制片 | Adina Birnbaum |
| Sound Designer | Rob Ballingall |