| 标题 | The Banknote Concerts |
| 广告公司 |
Leo Burnett Bucharest
|
| 广告战役 |
The Banknote Concerts
|
| 广告主 |
Samsung
|
| 品牌 |
dARe by Samsung
|
| 首次发布日期 |
2020 / 7
|
| 行业领域 | 手机与寻呼机
|
| 剧情简介 | THE 5 LEI BANKNOTE = THE PLACE WHERE ROMANIANS MEET ENESCU EVERY DAYThe creative leap was to identify a solution, both accessible and omnipresent, to give all Romanians the change to experience an elite music festival with the help of technology. The solution was that one place where Romanians meet Enescu day by day, regardless of financial status or musical preferences: the Romanian 5 lei banknote.CREATIVE IDEA:THE BANKNOTE CONCERTSBringing its promise to life, Samsung gave all Romanians the chance to experience an elite music festival at their fingertips, by turning each 5 lei banknotes into an AR marker that allowed people to simply scan it and thus experience the festival in real time, from wherever they were, directly on their smartphones and without paying a dime. |
| 哲学 | To make the festival accessible to everyone in Romania, we turned every 5 RON banknote into a "ticket". You see, the 5 RON banknote (1 EUR) carries the face of famous composer George Enescu. Using Samsung dARe app, people could simply scan it and watch the concert live on their phone. |
| 问题
| "George Enescu" festival is one of Europe's biggest classical music festivals, but tickets are super expensive and sell out in hours. |
| 结果 | With 80 million concert "tickets" circulating the country, the "attendance" grew exponentially, proving that everyone can enjoy classical music without reaching too deep into their pocket. |
| 媒体类别 |
案例研究
|
| Marketing Director |
Simona Panait
|
| 广告经理 |
Livia Fericean
|
| 广告经理 |
Livia Fericean
|
| Brand Communications Manager |
Ioana Sigarteu
|
| Social Media Specialist |
Corina Enache
|
| Managing Director |
Diana Alexa
|
| Regional Chief Creative Officer |
Jorg Riommi
|
| 首席创意官 |
Vasilije Corluka
|
| 集团创意总监 |
Andrei Nica
|
| 文案 |
Miruna Potop
|
| 美术指导 |
Silvana Frinculescu
|
| 美术指导 |
Ctlin Grigore
|
| Graphic Designer |
Codrin Neagu
|
| 战略企划 |
Maria Sarivan
|
| 客户总监 |
Adina Rede
|
| 客户总监 |
Monica Iosif
|
| 客户主管 |
Raluca Acuculiei
|
| 广告公司制片 |
Sorin Deleanu
|
| Digital Account Manager |
Diana Diaconescu
|
| 媒介企划 |
Anca Ludu
|
| 项目经理 |
Brîndua Gurroie
|
| Managing Director |
Monica Jitariuc
|
| Managing Director |
Oana Bulexa
|
| Communications Director |
Sarah Stan-Boustani
|
| PR Communication Manager |
Alina Nechifor
|