| 标题 | Benefits & Emotions |
| 广告公司 | Windfor's |
| 广告战役 | Benefits & Emotions |
| 广告主 | Benefits - Risk Management & Insurance Company |
| 品牌 | Benefits |
| 首次发布日期 | 2019 |
| 行业领域 | 保险 |
| 哲学 | Benefits - Insurance & Risk Management Company wanted to enter the retail market and attract premium segment. We based our creative campaign on a powerful Georgian insight - if something breaks, it’s for the best and created an exhibition, where 3500 art objects represented negative emotions, all of them created to be destroyed. During 2 hours visitors were transformed from passive viewers to performers and smashed Fear; Doubts; Illness; Separation; Anger & Heartbreak. |
| 媒体类别 | 促销与事件 |
| 长度 | |
| 创意总监 | Vato Kavtaradze |
| 创意总监 | Beqa Meparishvili |
| 创意总监 | Nino Gordeladze |
| 美术指导 | Mari Sukhishvili |
| 美术指导 | Teona Skertki Shelia |
| 文案 | Irina Sakvarelidze |
| 设计师 | Meko Chikadze |
| 设计师 | Natia Kvaratskhelia |