标题 | Prada Paradoxe |
广告公司 | McCann Paris |
广告战役 | Prada Paradoxe |
广告主 | Prada |
品牌 | Prada Paradoxe |
首次发布日期 | 2022 / 8 |
行业领域 | 香水 |
剧情简介 | True to the brand's DNA, Prada fragrances question convention.How, in a luxury market saturated with iconic women's fragrances, can the brand make the launch of its new women's fragrance Prada Paradoxe its first contemporary iconic?McCann Paris chose to tell the story of modern feminity: the exploration of paradoxical facets, the permamentous reinvention, while remaining oneself.The campaign is unique in its collaboration with Emma Watson, the muse of the campaign. Indeed, she is both the lead and the director of the campaign, a first in the industry. |
媒体类别 | 互动 |
长度 | |
Soundtrack | “Lord It’s a Feeling” by London Grammar |
创意总监 | Lauren Meyering |
制作公司 | Macks films |
Production Director | Story Slaughter |
制作公司 | Division Paris |
执行制片 | Jules de Chateleux |
制片 | Aurélie Bruneau |
Production Service Company | Twentyfour Seven |
Production Services EP | Rodriguez & Oriol |
制作设计师 | Pirra |
Set Design Art Director | Berta Gomez |
Movement Director | Emma Portner |
Movement Director | Steve Gaeto |
Movement Director | Kristin Sudeikis |
1st AD | Catherine Olaya |
Steadycam | Aymeric Colas |
剪辑师 | Adriana Legay |
后期制作 | The Mill Paris |
VFX Supervisor | Flore Mounier |
广告经理 | Yann Andréa |
President / EVP / Global Business Leader | Charlotte Franceries |
首席创意官 | Julien Calot |
Chief Operating Officer (COO) | Anne-Sophie Carbo |
EVP, Talent Partnerships | Kimberly Kress |
Head of Digital | Pierre-Jean Bernard |
后期制作 | Kind Paris |
CFO | Julien Pasquier |
Production Supervisor | Titem Mouici |
Head of Post Production | Françoise Hernandez |
演员/名人 | Emma Watson |
导演 | Emma Watson |