| 标题 | DieHard is Back |
| 广告公司 | The Marketing Arm |
| 广告战役 | DieHard is Back |
| 广告主 | Advance Auto Parts |
| 品牌 | Advance Auto Parts |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 轮胎、配件、机油、汽油、柴油 |
| 剧情简介 | Advance Auto Parts, a leading automotive aftermarket parts provider, debuted new advertising that heralds “DieHard is back.” Not only back, but bigger and bolder than ever. In an epic, action-packed two-minute film, created and produced during COVID-19 by The Marketing Arm, a Dallas-based creative agency partner for Advance Auto Parts, DieHard, the battery brand, and “Die Hard,” the motion picture, came together for the first time to deliver an entertaining message that demonstrates the power, reliability and durability of the DieHard brand. |
| 媒体类别 | Web Film |
| 长度 | |
| 演员/名人 | Bruce Willis |
| Chief Executive Officer (CEO) | Andrew Robinson |
| President | Trina Roffino |
| EVP Creative | Will Clarke |
| SVP Creative | Leo Santos |
| SVP Creative | Harris Wilkinson |
| Creative Director, Art Director | Rob Neatherlin |
| Senior Director, Concepting | Stu Hill |
| Associate Director, Concepting/Copywriter | Nick Cernoch |
| 创意总监 | Steve Hinckle |
| Senior Art Director | Ida Brown |
| Senior Copywriter | David Fox |
| 美术指导 | Zach Phillips |
| SVP Account | Lori Thelen |
| 客户总监 | Shyrl Bagneris |
| Senior Account Executive | Stephanie Ibanez |
| EVP Strategy | Kathleen Colditz |
| VP Strategy | Chris Lee |
| Strategist | Stephen Bellinger |
| VP Production | Diana Schroeder |
| Senior Producer | Matt Williams |
| 制作公司 | Natural Selection |
| 执行制片 | Nicole Flores |
| 执行制片 | Amanda Mortimer |
| 导演 | John Suits |
| 摄影指导 | Will Stone |
| 制作设计师 | David Dean Ebert |
| Costume | Anthony Tran |
| Casting | Bobby Stephenson |
| Casting | 5th Street Studios |
| Make-Up Artist | Hugo Villasenor |
| Hair | D'nelle Almanza |
| 剪辑师 | Adam Grabarnick |
| 剪辑师 | John Suits |
| VFX Producer | David Brown |
| VFX Supervisor | Matt Von Brock |
| VFX Company | Ghost A/S |
| Graphic Artist | Adam Petke |
| Graphic Artist | Rik Michul |
| Graphic Artist | Howard Shur |
| VO | Ashton Smith |
| Talent Manager | KMR Talent |
| Media planning/buying | 360i |
| PR Agency | FleishmanHillard |