| 标题 | Real People. Real Slogans. |
| Brief | Scotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done. |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | Real People. Real Slogans. |
| 广告主 | The Scotts Company LLC |
| 品牌 | Scotts |
| Posted | 11月 2018 |
| 行业领域 | 家庭清洁及护养用品 |
| 剧情简介 | Scotts is the world’s largest marketer of branded consumer lawn and garden products. |
| 媒体类别 | 案例研究 |
| 着色 | Alter Ego |
| 创意总监 | Aaron Starkman |
| 创意总监 | Ian Grais |
| 创意总监 | Chris Staples |
| 联合创意总监 | Jordan Cohen |
| 联合创意总监 | Kevin Filliter |
| 文案 | Andrew Chhour |
| French Writer | Karine Doucet |
| 美术指导 | Zachary Bautista |
| 广告公司制片 | Alina Prussky |
| 制作公司 | Westside Studio |
| 导演 | Tyler Grey |
| 数字设计 | Dustin Gamble |
| 摄影指导 | John Ker |
| Line Producer | Scott Houghton |
| 剪辑公司 | Saints Editorial |
| 剪辑师 | Stephen Sora |
| 剪辑师 | Dominique Rioual |
| Grading/Online | The Vanity |
| Audio House | Grayson Matthews |
| Sound Producer | Ella Gruber |
| Sound Producer | Nicholas Shaw |
| Music and Voice Director | Mark Domitric |
| 音频工程师 | Vlad Nikolic |
| Account Service | Scott Lyons |
| Account Service | Daniel Riggi |
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