Egbank - "Juice"

FP7/CAI

FP7/CAI Cairo, 埃及

奖项

7009

品牌: Egbank
国家: 埃及

广告主: Egbank

标题	Juice
广告公司	FP7/CAI
广告战役	No One Takes You in to Account, so We’re Giving You Your First Account.
广告主	Egbank
品牌	Egbank
首次发布日期	2017
行业领域	银行、金融、法律和保险
哲学	A typical family outing in Egypt always ends at the neighborhood juice stand. Raouf Abdel Raouf, also known as Oufa is with his family ordering juice. His father initiates the order by stating that he’ll have mango juice, and proceeds to take orders from the rest of the family. Everyone chooses mango, but Oufa would prefer sugar cane. The father looks at the vendor and orders 5 mango juices, completely disregarding Oufa’s request for sugar cane. The father looks back at his son scolding him for ordering sugar cane, because who orders sugar cane. In silent rebellion, Oufa mumbles almost to himself that he’s allergic to mango. But as usual, the mumble is barely heard and definitely unconsidered by his father. Oufa, pouts in self-pity as the film ends with one single promise from EBANK, “No one takes you in to account, so we’re giving you your first account.”
媒体类别	互动
长度	22 seconds
Executive Creative Director	Ahmed Hafez Younis
Creative Director	Amr Haddad
Copywriter	Mohamed Bary
Art Director	Sherif Fouad
文案	Hussein Diaa
Group Account Director	Hisham Nagy
Account Supervisor	Hatem El Rashidi
Account Executive	Farid Sayed
Head of Digital and Social Media	Rania El Bakry
Digital Account Executive	Yasmine Kamal
Head of Strategic Planning	Naila Fattouh
Head of Film Production Department	Heba Radwan
Producer	Omar Gawdat
Director	Ali Ali
DOP	Pierre Mouarkch
Executive producer	Begad Omran
Producer	Mahmoud Derbala
Production Manager	Mohamed Sabry
Line Producer	Nada Faied
Production Coordinator	Engy Emad
1st Assistant Director	Dzovig Torikian
1st Assistant Director	Renad Tarek
2nd Assistant Director	Nada Salama
Art Director	Assem Ali
Stylist	Engy el Mor
Colorist	Karim Mira
Editor	Amr Rabei