Coke Red - "Your Jersey. Your Flag."

FP7/CAI

FP7/CAI Cairo, 埃及

奖项

11812

品牌: Coke Red
国家: 埃及

广告主: Coca-Cola Company

标题	Your Jersey. Your Flag.
广告公司	FP7/CAI
广告战役	Coke Acn
广告主	Coca-Cola Company
品牌	Coke Red
Posted	12月 2016
行业领域	软饮料，奎宁水
剧情简介	Rooted in this unspoken truth, our idea flourished when Coca-Cola decided to highlight a worrying observation. How were Egyptians wearing other countries’ jerseys and not their own? As silly as it seemed, as indicative as it was to so much more. Egyptians not wearing their national jerseys was a sign of apathy and disloyalty. We needed to wake Egyptians up. It was time to start wearing our jerseys again. Our message was simple, if you’re really Egyptian, you won’t wear another jersey, give us any other jersey you have, and we’ll replace it with an Egyptian one. Be it authentic or fake, any jersey could be replaced with Coca-Cola. The initiative would be a win win for all, as our consumers got their new jerseys and the collected old ones would be recycled into duvets for the homeless to use in rural areas in the Delta region.
媒体类别	电视
长度	116 seconds
执行创意总监	Ahmed Hafez Youness
创意总监	Maged Nassar
导演	Maged Nassar
创意总监	Rami El Kerdani
Graphic Designer	Mohamed Abdel Hamid
Business Manager	Ahmed Fayez
文案	Rana Kahiry
客户总监	Sara Sherif
Graphic Designer	Mostafa Abdelmawla
文案	Sabrina Ghoneimi
客户主管	Ahmed El Shimy
客户主管	Aslan Tarek
客户主管	Hend Ali
制片	Heba Radwan
制片	Inas Nagy
制片	Moayad El Shenawy
美术指导	Assem Ali
摄影指导	Ahmed Tahoun
执行制片	Begad Omran
制片	Ahmed Azmi
Line Producer	Naga Faied
Colorist	Karim Mira
剪辑师	Amr Rabee
音乐作曲家	Wael Alaa
Sound Designer	Hosny Ali
Wardrobe / Stylist	Nada Adel
画外音	Islam Hossam
Digital Media	Hadil El Zanaty
Digital Media	Nadine Zaitoun
Studio Manager	Ahmed Saleh
Associate Media Director	Salma Shedid
General Manager	Karim Tawfik
Media Manager	Nariman Ebrashy
Media Manager	Yousra Badr
Media Supervisor	Adham Gawish