| 剧情简介 | Can you imagine a world where everything can become a toy? This film follows a young boy on his way to a toy store, accompanied by our own unique version of the Beyonce hit ‘If I were a boy’. Our hero instantly transforms into Smyths long-standing mascot, Oscar, and his adventure to Smyths Toys Superstores begins. We then follow his journey (on a LEGO bus, of course) through the city as the world around him turns to toys. With the ultimate aim of leaving our audience to ponder… if I was a toy, what would I be? |
| 哲学 | Smyths Toys Superstores, launched its Christmas brand advert this weekend, with Oscar, Smyths’ loveable singing character returning to our screens. Created by McCann Manchester, the fully animated 50 second slot builds on the success of the retailers’ ‘If I Were a Toy’ campaign, helping both children and adults unleash the magic of play. Set to new lyrics, the campaign launched across digital, social and TV channels this weekend sees Oscar lead the viewer through a wintery city park, where, with the power of imagination, toys are brought to life, each one bringing fun and mischief along the way. Featuring a number of this year’s Christmas most wanted such as L.O.L Surprise , LEGO, Crystal Flyers and many more, the film was produced at McCann Manchester’s Craft production house. |