McDonald's - "Build As You Like 1"

Leo Burnett Germany

Leo Burnett Germany Frankfurt am Main, 德国

3119

标题	Build As You Like 1
广告公司	Leo Burnett Germany
广告战役	Build As You Like
广告主	McDonald's
品牌	McDonald's
首次发布日期	2018 / 7
行业领域	餐馆与快餐
广告口号	Build your burgers as you like.
剧情简介	McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red.
媒体类别	平面
Agency	thjnk Hamburg
创意总监	Karl Wolfgang Epple
创意总监	Matthäus Frost
美术指导	Matthäus Frost
文案	Karl Wolfgang Epple
Final Art Work	Hilko Wiegmann
客户经理	Maik Hansel
客户经理	Katharina Form