Kanaporn Hutcheson
Chairman at GREYnJ United
标题6 Takes of Drama
广告公司
广告战役 6 Takes of Drama
广告主 Dhospaak
品牌 Kulov
Posted3月 2021
行业领域 烈酒,加烈葡萄酒
哲学 In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message.
媒体类别 Web Film
长度
首席创意官
首席创意官
创意总监
创意总监
美术指导
文案
Chief Executive Officer (CEO)
Chief Operating Officer (COO)
制作公司
Chairman
General Manager
文案
文案
Group Account Director
客户经理
Planning Director
导演
制作公司制片

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