标题 | Fans of Love (110s) |
Brief | At NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day. |
广告公司 | R/GA |
广告战役 | Fans Of Love |
广告主 | Ad Council |
品牌 | Love Has No Labels |
Posted | 11月 2017 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce. |
媒体类别 | 案例研究 |
制作公司 | Tool of North America |
着色 | The Mill New York |
首席创意官 | Nick Law |
广告经理 | Anna Isaacson |
广告经理 | Lisa Sherman |
导演 | Floyd Russ |
创意总监 | Chris Joakim |
创意总监 | Mike Donaghey |
执行创意总监 | Chris Northam |
执行创意总监 | Eric Jannon |
Strategist | Amy McEwan |
Business Director | Stephen Bernstein |
客户总监 | Shawn Zupp |
执行制片 | Jeff Skutnik |
执行制片 | Kat Friis |
执行制片 | Cindy Pound |
Strategy Director | Dave Surgan |
Business Affairs | Melissa Naimi |
创意团队 | Alberto Portas |
创意团队 | Alfredo Adán |
Chief Marketing Officer (CMO) | Daniel Diez |
Group Strategy Director | Dylan Viner |
执行制片 | Christina Carlo |
Mixer | Rob Ballingall |
Mix | Nylon Studios |
制作公司制片 | Halle Petro |
执行制片 | Lauren Hertzberg |
剪辑师 | Robert Ryang |
剪辑公司 | Cut and Run London |
Colorist | Damien Van Der Cruyssen |
特效 | Joseph Grosso |
特效 | Matt Dolven |
制作公司制片 | Ivannah Flores |
制作公司制片 | Wendy Gardner |
执行制片 | Sarah Di Leo |
执行制片 | Nancy Hacohen |
摄影指导 | Gregory Wilson |
Line Producer | Elyciphus Siler |