| 标题 | Newborn |
| 广告公司 | Elite Media |
| 广告战役 | Life’s Better |
| 广告主 | American Family Insurance |
| 品牌 | American Family Insurance |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 保险 |
| 哲学 | This month, American Family Insurance is debuting the newest evolution in its “Insure carefully, dream fearlessly” platform, which has been a hallmark of American Family advertising for years. The brand refresh, titled “Life’s Better,” is a new twist on this timeless positioning which is anchored in the company’s ethos – that American Family doesn’t just provide insurance - it protects dreams. The campaign puts American Family's red roofline front and center as a visual representation of the physical protection the company provides to its dreamers. The red roof, embedded in the American Family logo, has been an unwavering symbol of protection, safety and inspiration for over 60 years. The campaign launches with two films (“Newborn” and “Better”), to be followed by a multimedia effort. It uses mixed reality and is being led by Elite Media. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | The Corner Shop |
| 后期制作 | The Mill New York |
| 音效 | Sonic Union |
| Music / Sound Design | Henryboy |
| 广告经理 | Elicia Azali |
| 广告经理 | Sherina Smith |
| 广告经理 | John Valadez |
| 广告经理 | Lindsey Maier |
| 广告经理 | Nick Baillies |
| 广告经理 | Tracy Siemion |
| 首席创意官 | Chris Crawford |
| Creative | Jindai Joseph |
| 美术指导 | Mo Alsadi |
| 创意总监 | Adam Glickman |
| 创意总监 | Craig Feigen |
| 广告公司执行制片 | JD Williams |
| 广告公司制片 | Epiphany Washington |
| 客户经理 | Terrie Cammarata |
| Coordinator | Jackie Crockwell |
| 客户总监 | Charles Hall |
| 导演 | Peter Thwaites |
| 摄影指导 | Adam Arkapaw |
| 执行制片 | Anna Hashmi |
| 执行制片 | Jay Shapiro |
| Head of Production | Mini Bhogal |
| 制片 | Ahnee Boyce |
| 制作设计师 | Brock Houghton |
| Production Service Company | FINCH |
| 执行制片 | Rebekah ‘Bex’ Kelly |
| Service Producer | Duncan Bernard |
| VFX Executive Creative Director | Gavin Wellsman |
| VFX Supervisor | eva kuehlmann |
| VFX Executive Producer | Chris Connolly |
| VFX Producer | Sally Wnek |
| VFX Producer | Ashley Phillips |
| VFX Producer | Kyra Hendricks |
| VFX Producer | Lauryn Jackson |
| 项目经理 | Karthi Gnanasekar |
| 2D Lead | Renato Carone |
| 2D Lead | Ruairi Twohig |
| 3D Lead | Graeme Turnbull |
| Colorist | Paul Yacono |
| Executive Post Producer | Denise Brown |
| 剪辑公司 | WORK Editorial NY |
| 剪辑师 | Jono Griffiths |
| 剪辑师 | Bill Smedley |
| Editorial Company Executive Producer | Alejandra Alarcon |
| Managing Director, Edit | Erica Thompson |
| Head of Production | Chris Delarenal |
| Editorial Producer | Samara Kelly |
| Editorial Producer | Elizabeth Pyle |
| Sound Designer | Michael Marinelli |
| Sound Designer | Rob Ballingall |
| Assistant Engineer | Macey Estes |
| Sound Producer | Justine Cortale |
| Sound Designer | Bill Chesley |
| Executive Sound Producer | Kate Gibson |
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