标题 | Christmas Always Finds Its Way (Trailer) |
广告公司 | OpenX |
广告战役 | Christmas Always Finds Its Way |
广告主 | Coca-Cola Company |
品牌 | Coca-Cola |
首次发布日期 | 2022 / 12 |
行业领域 | 软饮料,奎宁水 |
哲学 | Coca-Cola has today announced the launch of its first ever Christmas Anthology film series, under a new creative platform, ‘Real Magic Presents’. ‘Real Magic Presents’ will see the brand producing new films in different formats all centered around one premise: to share and celebrate stories of human connection, told in magical ways. Coca-Cola’s first ‘Real Magic Presents’ film production and Christmas anthology - “Christmas Always Finds Its Way” - is the product of an exciting creative collaboration with world-class partners and talent. Launched today on Prime Video, the anthology consists of three short films, produced by ACADEMY AWARD™ winning filmmakers, Brian Grazer and Ron Howard’s Imagine Entertainment. “Through ‘Real Magic Presents’, Coca-Cola is continuing the promise of the ‘Real Magic’ platform that we launched in 2021, creating more innovative experiences and deeper engagement with fans, across multiple channels,” said Selman Careaga, Category President, Coca-Cola ™. “Christmas has always been a special time for our brand. This year, with our anthology series, we are excited to be breaking new ground, ensuring we are recognizing not just its iconic past but also - in finding new ways to connect with new audiences - its future too.” To create the anthology, the team tapped production company PRETTYBIRD’s roster for its award-winning directors Vellas (Brazil), JB Braud (France) and Alex Buono (US). The diverse stories, ‘Alma’, ‘Les Petits Mondes De Noël’ and ‘Christmas Bites’, are each set in a different continent but are united by their core creative territory, which celebrates the extraordinary power of Christmas in creating both real and magical connections. ‘Alma’ (12 mins) is a set in a town in Mexico, famous for making Christmas decorations for the world all year-round. They no longer feel the magic of Christmas, until an event happens to reignite the magic. This short film is directed by multi award-winning Brazilian director, Vellas, who is widely regarded as one of the best Brazilian commercial directors and is about to embark on a Latin American Netflix series. ‘Les Petits Mondes De Noël’ (11 mins) is a romantic love story that unfolds between two estranged lovers working at a neighboring record and bookstore in Paris, who rekindle their connection as they create their decorative holiday window displays. Parisian director, JB Braud has earned critical acclaim for his short film In the Still Night (2019) and Apple’s shot on iPhone campaign Le Peintre (The Painters) (2021). ‘Christmas Bites’ (10 mins) is a comedy set in America around a vampire who meets his girlfriend's parents for the first time, and what happens when he meets his long-time rival, Santa. It is directed by OSCAR™ and Emmy® -nominated American filmmaker, Alex Buono, critically acclaimed for his Netflix series Russian Doll (Season 2), Hulu’s gonzo sci-fi/action/comedy series, Future Man, and Comedy Central’s Detroiters. Coca-Cola, led by its team in Latin America, partnered with OpenX from WPP in the creative development and production of the Christmas Anthology Series. Imagine Entertainment partnered with PRETTYBIRD to produce the films with acclaimed filmmakers from around the world. From today (7th December), customers in select countries with a Prime membership or Prime Video subscription will be able to view the Coca-Cola “Christmas Always Finds Its Way” Anthology as well as eligible non-members, through a free trial. |
媒体类别 | Branded Content |
长度 | |
市场 | 阿根廷 |
后期制作 | Significant Others |
剪辑公司 | Final Cut |
Music / Sound Design | Machine Sound |
Production Partner | Imagine Entertainment |
制作公司 | Prettybird |
广告经理 | Pratik Thakar |
广告经理 | Elif Kaypak |
广告经理 | Adriana Knackfuss |
广告经理 | Luciana Mendes |
广告经理 | Erika Wolthers |
广告经理 | Pilar Echeverria |
广告经理 | Mauro Rodriguez |
广告经理 | Monica Vazquez |
1st AD | Khucame Morales |
1st AD | Jason C. Brown |
1st AD | Tomáš Pavlacký |
Production Service Company | Unit+Sofa |
Production Service Company | The Lift |
执行制片 | Fady Salameh |
执行制片 | Jose Barrera |
执行制片 | Fuad Abed Dalton |
广告经理 | Ana Barbara Levinspuhl |
广告经理 | Luis Pedro Estrada |
广告经理 | Julieta Sanchez |
广告经理 | Gabriela Díaz-Del-Castillo |
广告经理 | Annamaria Gazda |
Managing Partner | Agi Varanyi |
Global Business Director | Bridget Yeates |
Global Business Director | Harriette Hanson |
客户总监 | Jack Barber |
SVP, Account Director | Elvia Ortiz |
Project Director | Kerrie Braithwaite |
Project Director | Courtney Borg |
Worldwide Chief Creative Officer | Javier Campopiano |
President & Regional Chief Creative Officer | Diego Medvedocky |
执行创意总监 | Brent Singer |
Creative Director – Head of Art | Costanza Rossi |
首席创意官 | Alejandro Devoto |
创意总监 | Jessica Bass |
创意总监 | Talia Rapp |
联合创意总监 | Manuel Castillo |
联合创意总监 | Enrique Torguet |
Chief Strategy Officer | Raquel Chicourel |
Global Head of Strategy | David Toussaint |
Strategy Director | Donna Yan |
Chief Production Officer | James McPherson |
广告公司执行制片 | Brooke Kaylor |
广告公司执行制片 | Saul Metnick |
广告公司执行制片 | Maxine Hose |
广告公司制片 | Megan Swan |
广告公司制片 | Kelsey Longo |
SVP, Director Business Affairs | Stephen Bernstein |
Senior Business Affairs Manager | Angelique Vargas |
VP, Head of Talent | Natasha Howell |
Director of Music Production | Kurt Steinke |
Director of Print Production | Debbie Joyce |
EVP, Branded Entertainment | Marc Gilbar |
Development Coordinator | Katherine Guerra |
SVP, Documentaries | Meredith Kaulfers |
President | Ali Brown |
Vice President of Development | Mike Rosen |
Director of Production | Tracy Hauser |
Production Supervisor | Brian Lierk |
Post-production Producer | Miles Barfield |
Counsel, Business & Legal Affairs | Alysia Anderson |
导演 | Alex Buono |
导演 | JB Braud |
导演 | VELLAS |
摄影指导 | Matthew Jensen |
摄影指导 | Andre Chemetoff |
摄影指导 | Khalid Mohtaseb |
Line Producer | Geoff Walker |
Line Producer | Doochy Moult |
Line Producer | Helena Medina |
Production Supervisor | Aaron Bredley |
制作经理 | Israel Mijangos |
制作经理 | Martina Petříková |
制作设计师 | Justin Dragonas |
制作设计师 | Lucie Amossé |
制作设计师 | Taisa Malouf |
制作设计师 | Claudio Castelli |
Casting Director | Jill Anthony Thomas |
Casting Director | Paulina Maqueda |
Casting Director | Michael Illel |
Casting Director | Antione Guthman |
Mix | Alex Bingham |
Sound Designer | Nigel Manington |
Foley Record & Edit | Philip Clements |
Audio Assistant | Chas Langston |
Audio Assistant | Michele Covio |
Original Composition & Arrangement | Eleni Hassabis |
Sound Design + Dialogue Edit | Jack Goodman |
Original Composition & Arrangement | Brice Cagan |
Sound Design + Dialogue Edit | James Cobbold |
Original Composition & Arrangement | Chris Hill |
Audio Executive Producer | Matej Oreskovic |
Audio Senior Producer | Andi Lewis |
Managing Director | Justin Brukman |
Executive Post Producer | Alyssa St. Vincent |
Head of Production | Julia Johnson |
Post-production Senior Producer | Tricia Chatterton-Goldrick |
Post-production Senior Producer | Irka Seng |
Editing Managing Director | Justin Brukman |
Editorial Company Executive Producer | Sarah Roebuck |
Head of Production | Penny Ensley |
Editorial Producer | Jamie Nagler |
剪辑师 | Patrick Colman |
Assistant Editor | Chris Rizzo |
剪辑师 | Adriana Legay |
Assistant Editor | Micah Chase |
剪辑师 | Antonio Gómez-Pan |
Assistant Editor | Alyce Muhammad |
Apprentice Editor | Gerardo Regalado |
Color Grade Company | Trafik |
Colorist | Dimitri Zola |
Sr. Executive Producer, Color | Meghan-Lang Bice |
Color Producer | Julia King |
Color Assist | Taylor Pool |
VFX Company | Nash |
VFX Supervisor | Cirilo Bonazzi |
VFX Producer | Flavia Gannam |
VFX Artist | Andre Neumann |
VFX Artist | Alice Villela |
VFX Artist | Luiz Fernando Tavares Alves |
VFX Artist | Rafael Assoni |
VFX Artist | Rafael Jimenez |
VFX Artist | Renata Prado |
CG Artist | caio sorrentino |
CG Artist | Fagmario Gomes Rodrigues |
CG Artist | Tomás Piccinini |
Conform Artist | Gabriel Bittencourt |
VFX Company | Ingenuity Studios |
Creative Director / VFX Supervisor | Gabriel Regentin |
Executive VFX Supervisor | Grant Miller |
VFX Producer | Paul Anton |
Lead Animator | Steven A Bellin |
FX Artist | Hui Li |
FX Artist | David Gurrola Garcia |
CG Lead | Paul Baran |
Matchmove Lead | Rebecca McKee |
Comp Lead | Hugo Martin Sanchez Aguire |
VFX Editor | Andy Gomez |
Lead Pipeline TD | Andrew Hsu |
Lead Data Wrangler | Christopher Kornosky |
Agency | Grey New York |
Agency | WPP Group |