| 标题 | Tug of Hope |
| 广告公司 | FCB Mexico City |
| 广告战役 | Tug of Hope |
| 广告主 | Papalote Museo Del Nino |
| 品牌 | Papalote Museo Del Nino |
| 首次发布日期 | 2017 / 1 |
| 行业领域 | 博物馆与古迹 |
| 广告口号 | Touch. Play and Learn |
| 广告口号 (原始语言) | toco, juego y aprendo |
| 哲学 | To shorten those distances and knock down the walls between all children of Mexico City, Papalote Children's Museum, concerned not only about teaching arts and sciences; even to help foster the values of children, created the The Wall Breaker Rope; a game which allows to join children from the most distant parts of the city. |
| 问题 | Divisions make us to think we are different. One example is Mexico City, one of the most populated cities in the world - more than 20 million of habitants, according to UN data. A place where distances become walls that separate, divide and even become borders. |
| 结果 | Thanks to this game, the The Wall Breaker Rope, that was never seen before, children at the opposite ends of the city, regardless of their socioeconomic conditions, played with each other to have fun and get to know each other. But the most important, was that children could learn that They are essentially the same, highlighting the value of friendship. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Creative Vice President | Humberto Polar |
| 创意总监 | Ana Noriega |
| 创意总监 | David Medina |
| 创意总监 | Jairo Guerrero |
| 创意总监 | Agustín Padilla |
| 文案 | Pedro Garcia |
| 客户总监 | Emelia Cruz |
| 创意总监 | Edgar Rodrigue |
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