标题 | T'as vu, t'as perdu |
广告公司 | Rosbeef! |
广告战役 | T'as vu, t'as perdu |
广告主 | Autorité Nationale des Jeux |
品牌 | ANJ |
首次发布日期 | 2023 / 3 |
行业领域 | 公共安全、保健及卫生 |
哲学 | Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them. With the FIFA World Cup approaching, we created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them. This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu. It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions. |
媒体类别 | 案例研究 |
长度 | |
执行创意总监 | Aurélien Bigot |
执行创意总监 | Benjamin Le Coz |
美术指导 | Nicolas Pontacq |
文案 | Djavid Karmali |
文案 | Maxime Fraudreau |
Motion Designer | Hélène RIGHINI |
Motion Designer | Valentin Lapouza |
广告公司制片 | Sophie Labiadh |
客户总监 | Bérangère Schehl |
客户经理 | Hugo Frenay |
客户经理 | Mathias Ramos |
Chief Executive Officer (CEO) | Antoine David |
Founder | Frans McCABE |
Public Relations | Louise Cosnard |
音效制作 | Chimichurri |
音乐 | Benjamin Seletti |
音效制作 | Clément Rueda |
音效制作 | Studio LE CHATEAU |
Sound Synchronisation | Louboutin Alexandre |
Sound Synchronisation Director | Anthony Leblond |
导演 | Pablo Camp |