摄影指导
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Division 7
| 标题 | Drumming |
| 广告公司 | DigitasLBi |
| 广告战役 | Whirlpool Every Day, Care 2.0 |
| 广告主 | Whirlpool |
| 品牌 | Whirlpool |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 哲学 | For over 100 years, Whirlpool has built home appliances specifically designed to help families care. Whirlpool is in the process of launching their new brand campaign, Whirlpool Every Day, Care 2.0, in partnership with Connected Marketing agency, Digitas in a fresh and energetic tone that celebrates focusing on the other kinds of care besides cooking, cleaning, and washing. As Whirlpool continues to forge relationships with consumers by focusing on their products’ human benefits, Digitas partnered with the brand to ideate and create a campaign highlighting how Whirlpool helps consumers care less about the small stuff and focus on what matters – the people they love. Using the dynamic vision of filmmakers, Kinopravda and a music track from Mos Def, the campaign consists of 30s, 15s, and 06s spots that highlight three main appliances – Whirlpool’s Smart Range Oven, Fan Fresh Washer and the Two in One Washer. The campaign will live across premium video, OLV, and social placements to establish a new interpretation of ‘Every day, care’ and reach its mass target. The campaign also marks the brand’s first foray into TikTok with creative work designed specifically for the platform. The colorful, animated visuals bring new energy to the social and digital spaces. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| Soundtrack | "Quiet Dog (Bite Hard)" by Mos Def |
| 首席创意官 | Atit Shah |
| 执行创意总监 | Tim Mattimore |
| SVP Group Creative Director | Chris Jansma |
| 联合创意总监 | Rachel Reno |
| 联合创意总监 | Samantha Bordignon |
| 联合创意总监 | Brittany Druker |
| 联合创意总监 | Jordan Smith |
| 联合创意总监 | Milan Williams |
| 广告公司执行制片 | Rob Tripas |
| 广告公司执行制片 | Jeff Drooger |
| Account Management / Project Management | Chris Loeffler |
| Account Management / Project Management | Jimmy Van Meter |
| Account Management / Project Management | Bridget Herrera |
| Account Management / Project Management | Kohar Shrikian |
| Account Management / Project Management | Casey Van Duyne |
| Strategy Team | Steph Kelly |
| Strategy Team | Katlin Bole |
| Strategy Team | Erin Appenzoller |
| Strategy Team | Danny Weiss |
| Strategy Team | Annie Lambesis |
| 制作公司 | Imposter |
| 导演 | Kinopravda |
| 摄影指导 | Katelin Arizmendi |
| 执行制片 | Avtar Khalsa |
| Line Producer | Petra Ahmann |
| 剪辑公司 | Nomad Editorial |
| 剪辑师 | Conor O’Neil |
| 制片 | Oden Roberts |
| Sound Design and Mix | Another Country |
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