项目经理
at
Craft / London
| 标题 | Therapeutic Play |
| Brief | The charity Gamers Outreach partnered with Xbox to create ‘Therapeutic Play’, a reinvention of gaming as a tool to help aid recovery for children in hospitals. It was all made possible by an innovation – part console, part hospital equipment – that made gaming in the medical environment a reality, and one that was impossible for regular consoles to achieve due to cost and hygiene. The kart, powered by Xbox, was specially designed for the hospital setting, with medical-grade materials for sanitation, ergonomic trays for hospital devices, swivel wheels to transport around the wards and a shape that would work with other hospital furniture. Suddenly, gaming became not just a bit of fun, but part of the recovery process, aiding children’s mental health through connecting with others in similar situations, and playing a part in their physical recovery by keeping them engrossed as medical staff treated them. |
| 广告公司 | McCann London |
| 广告战役 | Therapeutic Play |
| 广告主 | Microsoft |
| 品牌 | Xbox |
| Posted | 11月 2022 |
| 行业领域 | 视频游戏/电玩控制器 |
| 剧情简介 | Gaming gives everyone a way to escape, but some people have more to escape than others. Children who spend long periods in hospital can feel not just isolated, but their conditions can actively worsen due to the trauma and anxiety that the hospital environment can cause. The objective was to help these children thrive in the toughest of circumstances. |
| 媒体类别 | 案例研究 |
| 制作 | Hungry Man |
| 后期制作 | Company3 |
| 后期制作 | Native Music |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 执行创意总监 | Jamie Mietz |
| 执行创意总监 | Sanjiv Mistry |
| 创意总监 | William Cottam |
| 创意总监 | James Crosby |
| Chief Client Officer | Jessica Tamsedge |
| Global Business Lead | Sailesh Jani |
| Business Director | Melanie Vickers |
| Business Director | Oscar Flintoft |
| 客户总监 | May Sinlapa |
| 客户总监 | Katie Hawker |
| Account Associate | Sophie Toy |
| 项目经理 | Clare Prager |
| 项目经理 | Georgia Wettenhall |
| 项目经理 | Vicki Lam |
| 项目经理 | Nora Weber |
| Strategy Director | JJ Bender |
| Chief Production Officer | Ben Clark |
| 执行制片 | Alec Christie |
| Senior Producer | Doug Wade |
| 后期制作 | Alex Blowers |
| 剪辑师 | Xavier Perkins |
| Sound Designer | Gurdeep Singh |
| Mix | Gurdeep Singh |
| 剪辑师 | Andy Williams |
| Business Affairs | Monique Naraina |
| Colorist | Yoomin Lee |
| 制作公司 | Hungry Man |
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