| 标题 | Modern billionaires: visionaries bring finance right up to date - Outdoor posters |
| Brief | To promote its e-trading service, Swissquote suggested updating banknotes with the images of contemporary billionaires such as Mark Zuckerberg and Elon Musk. |
| 广告公司 | Maxomedia |
| 广告战役 | Modern billionaires: visionaries bring finance right up to date - Outdoor posters |
| 广告主 | Swissquote |
| 品牌 | Swissquote eTrading platform |
| Posted | 11月 2016 |
| 行业领域 | 网上金融服务 |
| 剧情简介 | Maxomedia designed and realized the campaign to launch the revamped eTrading platform. The objectives were to motivate existing customers to update to the new platform and to convey the new trading experience. The insight became the central theme and message of the campaign: Swissquote brings finance right up to date. Implementation was correspondingly future-oriented: instead of heroes from the past, modern-day visionaries point the way to the modern world of finance. For instance, the dollar bills and pound bills now portray successful pioneers like Mark Zuckerberg and Richard Branson respectively instead of Benjamin Franklin and Queen Elizabeth II. Elon Musk, the founder of PayPal and CEO of Tesla Motors, adorns the hundred Swiss franc bill. The key visuals were used to produce billboards, ePanels, banners and print advertisements. A special print advertisement demonstrated directly just how easy it is to bring your finances right up to date too: the advertisement in the Swiss finance magazine “Bilanz” contained a card with a removable red protective film. If you stuck the film over a smartphone camera and then scanned the dollar bill in the advertisement, finance was literally presented in a new light. Instead of Benjamin Franklin, Mark Zuckerberg suddenly adorned the greenback. |
| 媒体类别 | 户外广告 |
| 创意总监 | Reto Schild |
| 文案 | Antonia Bekiaris |
| 美术指导 | Daniel Rödel |
| 广告公司制片 | Simon Muster |
| 广告公司制片 | Romaine Brunner |
| 插图画家 | Tajana Trikoz |
| Graphic Designer | Philippe Stucki |
| 动作设计 | Noah Moor |
| Graphic Designer | Christoph Gerber |