| 标题 | Hello Life - Hello Life |
| 广告公司 | Demner, Merlicek & Bergmann |
| 广告战役 | Hello Life - Hello Life |
| 广告主 | ASFINAG |
| 品牌 | ASFINAG |
| Posted | 1月 2019 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Distraction due to smartphone usage is the leading cause of motor vehicle accidents in Austria. To change this ASFINAG started HALLO LEBEN - HELLO LIFE – an initiative for more safety on Austria’s roads. A series of TV commercials were matched to seasonal traffic peaks, events and relevant mobile-chat-situations. And the message got through. Market research shows more than 25% of people who saw the commercials changed their deadly habbit. |
| 媒体类别 | 影视 |
| 创意总监 | Francesco Bestagno |
| 文案 | Bernhard Gigler |
| 文案 | Marc Luedemann |
| 美术指导 | Francesco Bestagno |
| 美术指导 | Christo Penev |
| 制作公司 | Ars Thanea S.A. (Warsaw) |
| Graphic Designer | Lukas Thüringer |