| 标题 | Vote Rump |
| 广告战役 | Vote Rump |
| 广告主 | Gourmet Burger |
| 品牌 | Rump Burger |
| Posted | 11月 2016 |
| 行业领域 | 食品 |
| 剧情简介 | A brand new, limited edition rump burger added to the menu for the campaign period only |
| 问题 | GBK were losing the burger bun fight. Since their trailblazing launch in 2001, dozens of pretenders to the patty throne had entered the fray, leaving GBK looking like a bit part in their own show. They asked us to push them back into the public consciousness. We found that at the heart of GBK was a deep, almost overwhelming belief in the quality of their burgers. So, how good could they actually be? Could they win the world cup? Bring world peace? Discover a unified field theory? Cure all diseases? Probably not. But could they be a significantly better candidate in the US presidential election? YES. We thought so. So we proposed to GBK that they make a new burger. A |
| 媒体类别 | 户外广告 |
| 执行创意总监 | Kat Mitchell |
| 文案 | Kat Mitchell |
| 文案 | Jason Vrakas |
| 美术指导 | Conor Murphy |
| 美术指导 | Jason Vrakas |
| Graphic Designer | Conor Murphy |
| Typographer | Conor Murphy |
| Managing Director | Gary Grant |