Three - "The Connected Island"

Boys and Girls

Boys and Girls Dublin, 爱尔兰

奖项

7285

品牌: Three
国家: 爱尔兰

广告主: Three

标题	The Connected Island
广告公司	Boys and Girls
广告战役	The Connected Island
广告主	Three
品牌	Three
首次发布日期	2019 / 4
行业领域	电信服务
哲学	Small islands are dying, and the rate of emigration meant Arranmore would be uninhabited by 2042. Three decided to transform Arranmore into a permanent brand experience, showcasing the benefits of a "Better Connected Life" to save the island. Three made Arranmore the first place to receive 5G, then used the network to transform the fishing industry, education, healthcare and tourism. It is Three's most successful campaign ever, increasing brand health and network scores. And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration.
媒体类别	Interactive Outdoor Experience
长度	118 seconds
首席创意官	Rory Hamilton
创意总监	Kris Clarkin
创意总监	Laurence O'Byrne
Senior Art Director	Udi Ovadia
Senior Art Director	Jake O'Driscoll
Strategic Director	Aoife Murphy
Senior Producer	Sarah Chadwick
执行制片	Derek Doyle
执行制片	Cormac Hargaden
执行制片	Trisha Canning
Account & Business Director	Sarah Sherry
Creative technologist	Shane Casey
客户总监	Andrea Dalton-Doran
客户经理	Beth McDonnell
客户经理	Rachel Campbell
文案	Georgia Murphy
文案	Eoin Tierney
Business Director	Richie Taaffe
Senior Planner	Jack Murphy
Senior Planner	Chloe Hanratty
Head of Brand and Advertising	Aislinn O'Connor
Experiential Producer	Karleen Smyth
Marketing Manager	Rachel Cunningham
Marketing Manager	Cian McDonagh
Campaign Manager	Eilis Fitzgerald
Marketing Executive	Carol Doherty
Client Partner	Pat Stephenson
Chief Marketing, Commercial & Demand Officer	Elaine Carey
Communication Manager	Ann-Marie O'Brien
项目经理	Rupert Simonds-Gooding
设计师	Barry Smith
制作公司	Loose Horse
导演	Garry Keane
后期制作	Screen Scene
音乐	Dennis Kilty
剪辑师	Juniper Calder
剪辑师	Iseult Howlett
摄影指导	Michael O'Donavan
摄影指导	David Christopher Lynch
Sound Technician	Mark Henry