The Clink Restaurants - "Dig in"

McCann Manchester

McCann Manchester Macclesfield, 英国

2039

标题	Dig in
Brief	The Clink Restaurants, situated inside prisons, aim to reduce reoffending by training inmates for a career in food and hospitality. It’s an amazing story. Our task was to tell it. On a small budget. So we invited journalists and food critics to ‘dig in’ and spread the word for us. The invitation was in the form of a book, with a knife and fork secreted inside its pages. The dust-jacket gave an overview of the story we wanted to tell. And the theme of ‘escaping’ was a snug fit for our objective of helping prisoners escape a life of crime.
广告公司	McCann Manchester
广告战役	Dig in
广告主	The Clink
品牌	The Clink Restaurants
Posted	11月 2018
行业领域	餐馆与快餐
剧情简介	The Clink is a restaurant that’s run by prisoners, inside the prison walls.Part of an innovative rehabilitation programme, it gives offenders the chance to achieve City and Guilds qualifications in hospitality.The aim? To increase their career prospects upon release and, ultimately, reduce reoffending.
媒体类别	案例研究
执行创意总监	Dave Price
创意总监	Neil Lancaster
文案	Andy Fenton
美术指导	Clive Davis
设计师	Karen Matthews
客户经理	Rebecca Zianton