| 标题 | #myhomeland |
| 广告公司 | Heimat Wien |
| 广告战役 | #myhomeland |
| 广告主 | Heimat Wien |
| 品牌 | Heimat Wien |
| Posted | 12月 2021 |
| 行业领域 | 广告公司 |
| 哲学 | Vienna, 2020, anti Covid rules demonstration: A rightwing activist publicly ripped up the rainbow flag. A shocking action. The Viennese ad agency, “Heimat Wien” answers with a healing rainbow flag that becomes the key visual of a multi-channel campaign for solidarity. The campaign led to widespread discussions in Austrian society and on social media. And hopefully for some it even led to reflection on their homeland and what it should stand for. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Creative Director, Copywriter | Simon Pointner |
| 文案 | Valentin Auer |
| 创意总监 | Philip Krautsack |
| 美术指导 | Sebastian Hofer |
| 插图画家 | Julia Presslauer |
| 制作公司 | erna & radiometric |
| Chief Executive Officer (CEO) | Markus Wieser |
| 项目经理 | Mia Kerbler |