| 标题 | Slang |
| 广告公司 | LG2 |
| 广告战役 | Slang |
| 广告主 | Domino's Pizza |
| 品牌 | Domino's |
| 首次发布日期 | 2023 / 7 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | Domino’s Pizza of Canada is back with a new 15-second spot that celebrates their position as Canada’s favourite pizza. In response to being the number one pizza brand in Canada by volume of pizza servings in the country, Domino’s and their agency partner LG2 created a spot called "Slang". The ad demonstrates how the pizza chain understands Canadians best by speaking to them with a humble, straightforward explanation of their quality service and product all in Canadian slang. Available in English and French, each video features an actor wearing flannel and a denim jacket speaking directly to the viewer using truly Canuck expressions like “Just send it, bud” and “Aweille icitte”. Subtitles provide a translation into standard English and French for those not fluent in slang. The campaign was conceptualized and created by LG2, whose creative teams in Ontario and Quebec worked together to ensure they were speaking authentically in both scripts. |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Ryan Crouchman |
| 执行创意总监 | Luc DuSault |
| 创意总监 | Jeff Cheung |
| 创意总监 | Rana Chatterjee |
| 文案 | Jacob Pacey |
| 文案 | Marc-Andre Savard |
| 美术指导 | Brendan McMullen |
| Strategist | Elizabeth Takasaki |
| Client Services | Chuck Blumberg |
| Client Services | Erika Ymana |
| Client Services | Katherine Ruiz |
| Client Services | Maude Richard |
| Client Services | Sannidhi Mehta |
| 广告公司制片 | Ella Kovacs |
| 广告公司制片 | Tara Greguric |
| 广告公司制片 | Christine Malacas |
| 广告公司制片 | Trisha Dela Cruz |
| Motion Design | Studio Element |
| 剪辑师 | Charles Burroughs |
| Graphic Production | Lisa Ye |
| 媒介公司 | Genuine Media |
| 导演 | Charles Burroughs |
| 摄影指导 | Maxime Valsan |
| 制作公司 | Nova Film |
| 后期制作 | Studio Element |
| 音效制作 | Grayson Music Group |
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