Sergio Maggi
剪辑师 at Team One
Los Angeles, 美国
标题Lexus TIME Magazine Coming Home Spot
广告公司
广告战役 A Year in Space “Coming Home”
广告主 Lexus
品牌 Lexus
Posted9月 2016
剧情简介 After a record-breaking 340 days in space, astronaut Scott Kelly is home safe, with an exciting livestream of the landing broadcast on TIME.com from “A Year in Space” presenting sponsor Lexus. "Lexus models, including the all-new RX, offer advanced safety and technology features, allowing this partnership with TIME to reach an engaged, culturally savvy audience in a contextually relevant way. A safe return home is something Lexus can connect to, making the TIME live stream sponsorship a natural fit." (Brian Bolain, general manager, Lexus product and consumer marketing.)
Lexus and Team One created a custom video exclusively for the partnership – which ran as an introduction to the livestream – featuring footage from other historical space homecomings. The spot is not only contextually relevant, but also ties an emotional link between Scott Kelly’s return home and the safety features of the RX. A voiceover states, “While others keep our astronauts safe, we’ll help take care of our future astronauts” touting the all-new Lexus RX as “the official luxury crossover of getting home safe.” 
媒体类别 Web Film
长度
Agency
音乐公司
联合创意总监
Business Affairs
Product Specialist
集团创意总监
创意总监
创意总监
制片
首席创意官
Director of Product Information
项目经理
客户总监
客户主管
客户主管
执行制片
制作公司
Director/DP
Executive Creative Producer
制片
Editorial Company
执行制片
剪辑师
Assistant Editor
Post Producer
VFX Supervisor
2D VFX
Colorist
执行制片
执行制片
音乐编曲
音乐编曲
MUSIC Artist
Voiceover
录音室 Juice Studios
Sound Mixer

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品牌:
Lexus
广告公司:
Team One

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