标题 | My favourite position is by your side |
Brief | Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment. |
广告公司 | Marcel |
广告战役 | Commitment is sexy |
广告主 | Match.com |
品牌 | Match |
Posted | 11月 2019 |
行业领域 | 社区网站 |
剧情简介 | Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019. |
问题 | Europe's leading dating services. |
媒体类别 | 平面 |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
首席创意官 | Anne de Maupeou |
执行创意总监 | Valéry du Peloux |
执行创意总监 | Youri Guerassimov |
创意团队 | Laura Aondio |
创意团队 | Francesca Vitello |
创意团队 | Virgile Lassalle |
Associate Director | Sébastien Jauffret |
战略企划 | Leoda Esteve |
战略企划 | Alexandre Honoré |
客户经理 | Angelo GIORDANO |
客户主管 | Claire Sioufi |
项目经理 | Marine Borreil |
Social Media Manager | Constance Bonardi |
Print Producer | Suzanne PEREIRA DIAS |
Print Producer | Nathalie TURMEL |