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Studio AKA
| 标题 | April weather |
| Brief | The Iconic Weather Forecast used real-time data to offer the nation live information about the weather, as well as a 5-day forecast, on large digital screens across the country.The iconic McDonald’s menu became universal weather symbols displayed in a bold, simple way. The McDonald's menu is so instantly recognisable that its icons could be turned into weather symbols for this fun digital outdoor piece, which drew on real-time data to deliver the relevant images. |
| 广告公司 | Leo Burnett |
| 广告战役 | The Iconic Weather Forecast By McDonald's |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 预制餐品和脱水方便食品 |
| 广告口号 | April weather |
| 剧情简介 | McDonald’s menu turn into weather icons to represent the live temperature and 5-day forecasts. |
| 媒体类别 | 户外广告 |
| 制作公司 | Grand Visual |
| 首席创意官 | Chaka Sobhani |
| 创意总监 | Peter Heyes |
| 美术指导 | Ben Newman |
| 美术指导 | Liane Dowling |
| 文案 | Ben Newman |
| 文案 | Liane Dowling |
| 设计师 | Paul Reddington |
| 设计师 | Kinda Savarino |
| Board Account Director | Vicki Reiz |
| 客户经理 | Steph Bates |
| 客户经理 | Gracie Smith |
| Planning director | Max Keane |
| planner | Caitlin Morley |
| Planner | Catherine Owen |
| 广告公司制片 | Sarah Ioannou |
| 插图画家 | James Andrews |
| Campaign management platform | OpenLoop |
| media planning and booking | Talon and OMD |
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