| 标题 | Bespoke Is Beautiful |
| 广告公司 | Point One Percent |
| 广告战役 | Bespoke Is Beautiful |
| 广告主 | Erno Laszlo |
| 品牌 | Erno Laszlo |
| 首次发布日期 | 2016 / 7 |
| 行业领域 | 化妆品、美容产品及香水 |
| 哲学 | Creative production company Derby, along with Branding & Ad agency Point One Percent and award-winning director Lucas Borrás, teamed up to create the digital film, “Bespoke Is Beautiful” for famed skincare brand, Erno Laszlo. As part of the brand’s Fall campaign, this stylish stop-motion video features a playful dance of soaps and oils that showcases Erno Laszlo’s unique “Power of 2” double-cleanse formula. The videos are running on YouTube, Vimeo and EL.com. The eye-catching campaign shows the allure of using stop-motion film and demonstrates the opportunity to create something unique.The production was completed over a short two-day span, all the while bringing the brand vision to life by featuring Erno Laszlo’s luxury line of soaps and oils creatively through a medium that allows for the products to speak for themselves. Lucas Borrás, Director at Derby, said: “I’m most attracted to the tactile, physical part of stop-motion. You're on set and there are real objects in front of you that you're bringing alive in a magical way. You plan, think and do everything on set to animate these objects so that they can communicate their own story." Katie Jansen, Creative Director at POP, said: "For us, this project was the first opportunity to infuse a level of fun and energy into a brand that was previously viewed as both heritage-heavy and quite stodgy. This is Erno Laszlo's first line of products that feature color, which gave us a great platform to infuse that vibrancy.” The full credit list is below, along with more info on director Lucas Borrás and Derby. We’re happy to connect you with Derby’s executive producer Mary Crosse or Lucas if you’d like more information and insights on the project. |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | DERBY |
| 导演 | Lucas Borrás |
| 执行制片 | Mary Crosse |
| 制片 | Rebecca Niles |
| 制片 | Nick Antonelli |
| 摄影指导 | Zachary Poots |
| 制作设计师 | Carlota Santamaria |
| Business Manager | Emily Wade |
| 创意总监 | Katie Jansen |
| Colorist | Lucas Borrás |
| 剪辑师 | Lucas Borrás |
| Compositor | Nil Ciuró |