| 标题 | True Match |
| 广告公司 | McCann London |
| 广告战役 | #YoursTruly |
| 广告主 | L'Oréal |
| 品牌 | L'Oréal Paris |
| 首次发布日期 | 2016 / 8 |
| 行业领域 | 面部化妆 |
| 剧情简介 | The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign. |
| 问题 | L’Oréal Paris is launching a new True Match foundation range featuring 23 different tones which matches 98% of the UK, supported by a campaign celebrating ethnicity and diversity. The True Match Foundation range, which is one of the largest shade offerings in the market, has been launched to help all consumers from all backgrounds find the perfect shade for them. |
| 媒体类别 | 电视 |
| 长度 | |
| Managing Partner | Lisa Conway |
| 广告经理 | Adrien Koskas |
| 广告经理 | Anika Majithia |
| 创意总监 | Robert Brown |
| 创意团队 | Regan Warner |
| Managing Partner | Lisa Conway |
| Strategic Business Lead | Alison Webber |
| 客户总监 | Shelley Bowcher |
| 客户经理 | Leyla Tezcan |
| 客户主管 | Emma Reitman |
| 项目经理 | Louise Hawthornthwaite |
| 客户企划 | David Frymann |
| 制作公司 | Storner |
| 导演 | Fabien Constant |
| 摄影师 | Flavien Prioreau |
| 摄影指导 | Arnaud Carney |
| 剪辑师 | Maxime Gillier |
| 执行制片 | Pierre Garnier |
| 后期制作 | Digital Conspiracy |
| 后期制作 | Tag |