| 标题 | The big game without equal |
| 广告公司 | iris |
| 广告战役 | This is TV without Equal |
| 广告主 | Samsung |
| 品牌 | Samsung SUHD TV |
| 首次发布日期 | 2016 / 7 |
| 行业领域 | 电视，高保真音响，视频播放器，个人音响及配件 |
| 哲学 | Samsung partners with global creative innovation network, iris Worldwide, to create an immersive with its top-of-the-range Samsung SUHD line up of televisions. Titled ‘This is TV Without Equal’, the campaign moves the traditional focus on the TV and its features – to viewers’ reactions – to highlight the SUHD TV range’s superior picture quality and immersive viewing experiences. It used a set of 'social experiments' to create the reactions. |
| 媒体类别 | 影视 |
| 长度 | |
| Regional Creative Director, APAC | Grant Hunter |
| 创意组长 | Cheng Shu Yau |
| 创意团队 | Kenneth Chiang |
| FA Artist | Evelyn Sow |
| Digital Director | Hans Sabastian |
| 客户企划 | James Honda-Pinder |
| 客户总监 | Margaret Leong |
| 客户主管 | Cai Xinyi |