标题 | The Boy and the Piano |
标题 (原始语言) | The Boy & the Piano |
广告公司 | adam&eveDDB |
广告战役 | The Boy & The Piano |
广告主 | John Lewis |
品牌 | John Lewis & Partners |
首次发布日期 | 2018 / 11 |
行业领域 | 百货公司、超市 |
广告口号 | Some gifts are more than a gift |
哲学 | John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes. |
媒体类别 | 电视 |
长度 | |
Soundtrack | ‘Your Song’ Elton John |
后期制作 | MPC LDN |
Music Supervision | Factory Studios |
剪辑公司 | The Assembly Rooms |
Customer Director | Craig Inglis |
Marketing Director | Becky Brock |
Head of Brand & Social Marketing | Liz Lebreton |
Senior Brand Marketing Manager | Emma Wood |
Brand Marketing Manager | Holly Kicul |
Brand Marketing Manager | Emma Rule |
Senior Social Manager | Eva Bojitos |
首席创意官 | Richard Brim |
Group Executive Creative Director | Ben Tollett |
执行创意总监 | Mike Sutherland |
执行创意总监 | Ant Nelson |
美术指导 | Ant Nelson |
文案 | Mike Sutherland |
Chief Executive Officer (CEO) | Tammy Einav |
Chief Production Officer | Anthony Falco |
Managing Partner | Miranda Hipwell |
Business Director | Sam Brown |
客户总监 | Skye Stoppani |
客户经理 | Katie Briefel |
Executive Strategy Director | Martin Beverley |
Senior Planner | Charlotte Woods |
Senior Producer | Sally Pritchett |
Assistant Producer | Natasha Alderson |
数字制片 | Hayley Carter |
项目经理 | Ian Hughes |
Interactive Partner | Simon Adamson |
Social Media Director | Lauren Booty |
Senior Content Planner | Jess Taylor |
Head of Integrated Production | Cave Ellson |
Business Manager | Aleyna Le Fevre |
Business Manager | Amy Brunton |
Business Manager | Dolores King |
Business Manager | Gemma Davies |
Business Manager | Klaudia Jozwicka |
Business Manager | Lois Edwards |
Business Manager | Mar Soler |
Legal Counsel | Emma Cowland |
Legal Counsel | Annika Patel |
媒介公司 | Manning Gottlieb OMD |
Chief Executive Officer (CEO) | Tim Pearson |
Executive Director, Head of Planning | Clare Peters |
Head of Retail | David Bratt |
Client Business Director | Andrew Darby |
Client Account Manager | Lauren Ashford |
制作公司 | Academy Films |
导演 | Seb Edwards |
执行制片 | Simon Cooper |
制片 | Shirley O’Connor |
制作经理 | Rachael Donson |
Production Assistant | Antonia Vickers |
摄影指导 | Chase Irvin |
制作设计师 | Robin Brown |
Prosthetics | Connor O’Sullivan |
Costume | Joanna Johnston |
Hair and Makeup | Maralyn Sherman |
VFX Executive Producer | Philip Whalley |
VFX Shoot Supervisor | Kamen Markov |
VFX Shoot Supervisor | Anthony Bloor |
2D Artist | Daniel Benjamin |
2D Artist | Kalle Kohlström |
2D Artist | Pratyush Paruchuri |
2D Artist | Shaik Abdul Adil |
2D Artist | Dilshad Alam |
2D Artist | Ragesh Ramachandran |
2D Artist | Bruno Roosewelt |
2D Artist | Kajal Pandya |
2D Artist | Priyanka Dey |
2D Artist | S Rajesh |
2D Artist | Joshi John |
2D Artist | Mahendra Natha Reddy |
2D Artist | Gokula Krishnan |
2D Artist | Kishan Katrimal |
2D Artist | Manoj Rajiv |
2D Artist | Manu PS |
2D Artist | Narendar Kumar |
2D Artist | Sudev |
2D Artist | Partha Pratim Chakraborty |
3D Artist | Jessie Amadio |
3D Artist | Chris Welsby |
3D Artist | David Bryan |
3D Artist | Silvia Bartoli |
3D Artist | Maximilian Mallmann |
3D Artist | Kubisi Younis |
3D Artist | Andy Steele |
3D Artist | Tom Carrick |
3D Artist | Ganesh Kumar S |
3D Artist | Shridhar Bhat |
3D Artist | Ankit Dheraj Toppo |
3D Artist | Konduru Achiraju |
3D Artist | Shaik Abdul Rahim |
3D Artist | Elangovan Ganeshan |
Colorist | Jean-Clément Soret |
Sound Design, Mix and additional Music Production | Anthony Moore |
Audio Producer | Rebecca Bell |
剪辑师 | Sam Rice-Edwards |
BTS | Ronan Pollock |